Brands, retailers and marketers can use location-based check-ins in a variety of ways. As you begin to plan out how to incorporate location-based check-ins into your marketing mix, it’s important to think about what the key objectives and goals are. Specifically, how do you want to use location-based check-ins? Depending on your goals, the playbook for leveraging check-ins will be different.
Increase Repeat Customers
Is the most important thing for your business to drive repeat customers? Incorporating check-ins into your loyalty programs is a great way to engage your savvy customers and reward them for visiting and “checking in.” Additionally, incorporating location-based check-in data with your messaging campaigns can enable you to increase your conversion rate on your offers.
Attract New Customers
Do you want to leverage your customer-base to help you get the word out about your brand? If this is the case, you’ll want to drive check-ins any way possible. Additionally, you may want to focus your efforts on getting influential people with thousands of connections to check-in at your store.
Drive Sales During Slow Times
Is your business doing well during the weekend, but you need to fill seats during the week? Leveraging location-based check-ins can enable you to identify customers do in fact dine out or visit retail stores during the week.
Learn About Your Customers
Want to leverage location-based check-ins to learn more about your customers? Want to identify which customers eat out twice a month or ten times a month? Wonder which of your customers are members of a fitness gym? Location-based check-ins can help you understand what your customers actually do outside of your walls.
What are other strategic goals with location-based marketing? How else can you leverage location-based data and check-ins? Let us know your thoughts below!
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