Jay Leonard
Remember that time we suggested you use animals in your design? We weren’t too surprised when that post got a ton of shares and views. After all, everyone knows LOLcats.
But after going through this I Can Has Cheezburger site (hundreds of times), we realized that LOLcats is so much more than just using animals to go viral. It’s also about actual email marketing advice. The cats have some real tips on how to manage your email campaign.
Don’t believe us? Take a look…
1. Provide a good incentive to sign up
You have to tell potential subscribers WHY they should sign up. What’s in it for them?
2. Ease potential subscribers’ fears
Let potential subscribers know their information is safe with you.
3. Create compelling subject lines
The subject line is the first thing a subscriber sees in the inbox, and in order to get subscribers to open your email, the subject has to be compelling.
4. Make messages visually appealing
There are so many ways you can incorporate images in your messages, and images help emails look pretty.
5. Stay on schedule
Set expectations for your subscribers. Let them know when and how often they can expect to get your emails, so they know when to check their mail.
6. Keep it relevant
Provide the content that subscribers requested; providing relevant emails consistently will keep subscribers reading your emails.
7. Learn subscriber preferences
The only way subscribers will keep asking for “moar” is if you learn what they like and run with it.
8. Make your emails stand out
Subscribers’ inboxes are busy; make sure subscribers can easily recognize your emails.
9. Provide an easy way to unsubscribe
Sometimes, subscribers may want to opt-out of your emails. You don’t want subscribers who aren’t interested anymore, so provide an easy way to unsubscribe.
10. Test, and test again
Not everything is going to work like you planned. But you can learn from your mistakes, tweak some things and try again.You have the ability to set up split tests for web forms and broadcasts.
Do You Find Inspiration in Unusual Places?
What unlikely places have taught you about best practices, provided marketing tips or given you content ideas?
*All images from icanhascheezburger.com
This article was written for Business 2 Community by Jay Leonard.
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Wonderful tips presented in an engaging way!