By now, most entrepreneurs know that online presence – or the lack of it – can make or break a business. Build your website properly and you’ll see a steady increase in your page rank as well as in your SERP (Search Engine results Pages) ranking. Yes, website ranking is not all about linkbuilding. The overall design and structure of your site can greatly impact your ranking as well.
Among the many algorithms used by major search engines, Google for one, to rank websites is the page speed. This means, that your website must be built so that the load time is on its bare minimum. 
Here’ some guideline to give you an idea how page speed can put you ahead of your competitors:
- A website that loads within 5 seconds is faster than 25% of all sites on the web
- A website that loads in 2.9 seconds is faster than 50% of all sites on the web
- A website that loads in 1.7 seconds is faster than 75% of all sites on the web
- A website that loads in 0.8 second is faster than 94% of all websites on the web
The advantage of having a fast-loading website is not limited to having a higher page rank; it is also affect other factors such as:
- Greater Aesthetic perception
- Increased ad revenue
- Lower bounce rate
- Higher conversion rate
- Stronger site credibility
How to have a faster page load time
HTML and CSS files. Organize and streamline your files. Removed all unnecessary codes and don’t overdo your CSS styling. Reduced file size will help maximize page speed, while too much graphics and animation will tend to slow your overall speed.
File sizes. Your PDF and flash files should be optimized as well. The size of videos and documents you include in your website will have a significant impact on the page of your site. Make sure that all uploaded media files are optimized and reduced.
A fast-loading web page will increase user satisfaction, which in turn can help you get more page views and higher page ranking. If your site gets displayed on top pages of SERPs you will have higher chances of getting clicked, which in turn promote higher conversion rate.
A fast-loading web page will increase user satisfaction, which in turn can help you get more page views and higher page ranking.
If you want your small business website to compete online, Elvio’s team of professional small business web designers will build you a competitive sleek-looking and fast-loading website.