How Website Re-Targeting Will Boost Your Sales in 2011

98% of the people who visit a website leave without completing an action, whether it is making a purchase, filling out a form, or simply requesting more information.

Re-Targeting allows you to show your ads to these lost visitors as they surf elsewhere on the web.  These potential customers get highly targeted ads that are designated to entice them to return to your website and convert their visit into a completed action. 

Website Re-Targeting can help boost your sales by:

1.      BUILDING BRAND AWARENESS

Re-targeting is the most effective branding model, outperforming all other display advertising placements.  The more often a site visitor sees your brand message, the more likely that visitor is to engage.

2.     INCREASING RETURN TRAFFIC

Repeated exposure to your sales message increases the probability of visitors returning to your site by 40% (source:  ComScore).  Just because visitors are not ready to buy the same day they visit your site do not mean they are not interested in your product.  By repeatedly serving the client ads, your customer remembers you and what your brand can offer them.

3.     RE-ENGAGING CUSTOMERS

When prospects see your retargeting banners as they shop online, they are 300% more likely to engage with your ad than one for a brand with which they are unfamiliar. 

4.     INCREASING CONVERSIONS

Most advertisers almost all of their online advertising budget trying to attract new visitors, but little to nothing reaching back out to potential customers who have shown interest but didn’t buy on their first visit.  Re-target to them before they buy from someone else.

5.     OFFERING A VARIETY OF ADS

If a customer has indicated an interest in your product, offering them Free Shipping or a % Discount may the extra incentive that triggers a purchase.