Improve Conversions from Your Website Home Page

How To Get Better Conversions From Your Website Home Page

Your website’s home page is prime real estate where the leads and sales can be generated from.

Visitors should know that your brand is ready and able to answer their questions and solve their problems in addition to what you have to offer in your products or services.

Take a moment to look at your current website. Do you need a new design or are you starting from scratch with a brand new domain? What ideal action would you like your audience to take and why?

In order to attract more subscribers who you can nurture through helpful information and special offers there are several important key elements to include.

1 – Grab them with catchy titles

Headlines that are unique, specific, urgent and useful garner the most clicks and views, especially on mobile. Use a good headline checker like CoSchedule or Sharethrough to find out how effective your titles and keywords are. For example, emotional words rank the highest in addition to problem solving or how to phrases.

In the few seconds that a visitor has arrived to your landing page you will want to offer them a promise that catches their attention and matches what they have been searching for. The point is to compel them to want them to know more about how your business can help them in a way that is not being offered by your competition.

2 – Showcase the human side of your brand

After focusing on your audience first you can also write a story that keeps your prospects interested and tells the reason of why you’re producing products or services. Tell them in a video or powerful image exactly what is unique to your business and how you can best serve your customers.

3 – Make a personal connection

Include words and details that make the reader feel as if you know them personally, and that you understand exactly what they are looking for. This should also include any testimonials from actual clients that can be proven and verified. When you know your audience well enough through target market research, you will be able to include the exact keyword phrases that get you noticed. You can accomplish this in several ways:

  • Social media interactions and polls
  • Webinars, live video and podcasts
  • Email marketing that engages the reader
  • A survey on your website

4 – Include strong visuals and video

Keep it simple and avoid overloading your visitors with too many images or videos, which is very important to mobile readers who are using their data to surf the Internet. Here’s a good example from one of my clients, Rick Cesari, who has a featured video on the first page of his website:

5 – Communication is key

Make is easy for your visitors to get in touch with you either by phone, through email, a chat box, Facebook Messenger, and on social media. A business that is readily available is perceived as more trusted. It’s important to have a detailed subscribe box added to your website where you can provide a special offer and capture your prospect’s information.

6 – Be a solution provider not a sales person

Remember that you are selling solutions, not features, and you want your offer to communicate the benefits of what your brand has to offer. For example, you could provide them with the following:

  • A free eBook or chapter
  • A product sample or coupon for a sales page
  • Free consultation
  • Helpful tips in the form of an exclusive report or video

If you want to attract more interested buyers be sure that your are offering high value in exchange for their time and attention. This will help greatly increase your conversion rates and return buyers later.

7 – Include an important message before they leave

There are various plugins and website code you can use to remind your visitors about the benefits of your business for them. These can be set up by your developer and downloaded directly to WordPress, and provides another chance to answer any questions they might have and to remind them of what they can receive.

8 – Create a specific sales or lead page

Take advantage of software like LeadPages or Instapage so that you can have a simple lead magnet to include on your website, in your email marketing and on social media to increase the conversions. These are designed to lead your prospects through the process of finding out more about what you have to offer them quickly and easily with email integration through services like Aweber, MailChimp, Infusionsoft, ect.

A successful website is one that is well optimized, mobile-friendly, and speaks directly to your audience without a sales pitch. The best visitor experience is one which is simple, clear, friendly, and informative. Don’t be afraid to showcase who you are, and to include an easy way they can find your business online.