It wouldn’t be exaggerated to say that the current variety of mobile applications is absolutely stunning, covering practically all spheres of our lives, like education, work, daily routine and entertainment. Yet, a lot of developers, especially those, involved in DYI and free app niches, happen to either miss the opportunities or use the wrong ways to monetize their apps.
In this respect, the most frequent mistakes concern their decision to work with only one ad network or jump from one to another, being unsatisfied with the acquired results (read: sufficient sums of money). The thing is that versatile networks turn out to offer divergent rates for various countries and different kinds of traffic, so the most beneficial approach presupposes the involvement of many ad networks, tracking the received data and relative optimization of every country or groups of them. Namely, if to take AdMob CPM in France, it will be twice less, than InMobi’s offers. As for Asian regions, these tend to be better monetized by local networks, rather than global ones. Obviously, the optimization process requires a certain amount of efforts, yet, it appears to be really rewarding, enabling to increase the revenue for 3 – 4 times, if you work with several networks.
For what it takes, as the developer has to deal with direct advertisers in addition to the mentioned numerous networks, the highly reliable ad server becomes an indispensable matter. It turns out even more essential, if to consider the fact that the majority of networks tend to work with applications via SDK’s, so it’d be totally tiresome to test each of them separately by uploading one SDK at a time.
Undoubtedly, much due to the obvious importance of a trustworthy ad servers, there have been already introduced a great deal of them, all having their own inns and outs. In particular, the so to say older ones lack convenience of usage and intuitive interface, whereas the younger players on the market still need to become more popular among users. Unfortunately, the well-known grandees, like Doubleclick, don’t seem to have plans for updates, the so-called freshmen have got great potential even for the nearest future.
Their UI and simplicity of usage, in addition to the powerful technical basis and qualified support managers, is what can help any developer monetize the applications and optimize their revenue to the fullest. As an example, one of the most promising ad platforms Poland-based Epom offers a fast and simple way to work with in-app ads. As it’s being explained in the user guide, you only need to download an SDK, add it to your app and work with a great number of networks simultaneously. It’d be likewise simple to set up the targeting options, define limits and browse the real-time reports via Epom Analytics.
All things considered, the mobile sector in the global IT industry is, apparently, going to remain at the top of popularity and, thus, profitability. Therefore, the monetization of mobile apps through in-app advertisements is what can make developers really successful. That’s just how it is.