How to Create High-Converting Funnels

Here is the number one funnel template you’ll ever need, which will quadruple your sales in 24 hours….Yep, the image doesn’t display because there’s no such thing.

Because that’s not how funnels work.

There’s more work involved, and there’s no one size fits all solution.

But I think you could be doing a few things better, so let’s delve into this.

What Is A Funnel?

Bluntly, a funnel is a buying process.

It’s the journey you expect customers to take before (and after) they buy from you.

Photo credits to

It can include a landing page, a sales page, email sequences, and even live meetings if that’s how your sales department works.

But it’s not just about drawing a cone and hoping for the best.

More often than not, marketing gurus will preach the importance of good copy and focusing on the customer.

Or they’re getting paid to recommend a certain software, so their tips will be biased.

But there’s so much more to high-converting funnels.

So we’re going to study the process for creating a funnel, and focus on the most important tips, tricks, and tools that can help you increase the number of conversions.

So let’s dig in.

How To Create High-Converting Funnels

If you’re not in the mood to read an 8-pager, here’s a key takeaway:

Funnels are made to evolve.

They should rarely be something you set in stone and forget all about.

Always optimize.

Check your numbers, look for steps in the funnel that converts poorly, and use tools like Hotjar, Omniconvert, or even Google Analytics to see why that is.

Other than that…

#1 Set It Up

You’ll first need to set-up a whiteboard and bounce ideas for the whole funnel.

Ideally, you already have a buyer persona and you can think this funnel through considering:

  • What communication channels they use
  • Where they spend most of their time online
  • What type of message they respond best to
  • What visuals inspire them to take action

And do a sketch of your funnel accordingly.

If you use Kartra, you’ll see there are a lot of funnel templates, so you can cut some time with that.

By the way, we have a Kartra review, so check that out if you plan to buy the tool.

Once you’re done conceptualizing, don’t forget to set your goals in Google Analytics.

And we also recommend you set-up link tracking.

Feel free to use Bitly.

Or even better, customize links for Google Analytics, so you have all your data in one place.

This step is important for analyzing your funnel after you launch it because you want to understand what the best source of traffic is.

Lastly, remember that you don’t necessarily need a product to create high-converting funnels. Here are some successful affiliate website examples, as well as a tutorial on how to do CRO for an affiliate site.

#2 Create A Landing Page

Technically, you can do this with more or less any tool.

We use Elementor and WordPress, and we definitely recommend the combo if you’re familiar with WordPress.

But in this day and age, any website builder will have decent templates for a landing page.

Clickfunnels is also a good alternative, and they cover a lot of the funnel creation process.

But if you have to work with a website developer, feel free to use either Canva or Sketch to create a mock-up.

Here’s the key though:

You should treat your landing page as if it was a sales page.

Usually, landing pages will funnel people to an emailing list.

And they’ll just have a heading, some benefits, and an offer.

By taking it further, you set yourself apart from the competition, just like DCS did:

Add testimonials, a stack offer template, benefits, a story, details about yourself, and anything else that comes to mind.

You want to go above and beyond.

And if you do that, you’ll already be getting more subscriptions.

#3 Add Value

If your landing page did its job, you should have a way to contact potential customers now.

At this point, your leads are either interested in your product, or decided they want to buy, but have some objections you need to respond to.

And no, they won’t scream them out loud for you to easily reassure them.

So the first step we suggest you take is to actually segment people in this part of the funnel.

Separate them based on:

  • Demographics
  • Source
  • Email open rate / Interaction on calls

And whatever other metric comes to mind so you can better personalize their experience.

And if we’re to talk about a sales pitch, copy, and design…

We can’t give you a successful formula.

Sure, you can use ActiveCampaign or other similar software to create awesome emails:


And Salesforce can go a long way to help you keep in touch via SMS or calls.

But here’s something extra you can do:

Emulate successful campaigns from your niche.

A lot of people will stray away from getting inspired by their competition, out of fear of getting a backlash, or just pure pride.

And we’re not saying you should copy successful marketers…

But more often than not, they’ll even tell you what the successful tactics are in their niche.

Just follow industry leaders in your market, analyze their funnels, and see if there’s anything you can adapt to your brand.

Make An Offer

This is where we’ll be a bit more restrictive with our tips:

You need a good sales page.

And here are the elements of a sales page that you need to cover:

  • A catchy Header, with a promise about the problem you’re going to solve.
  • A Story of how your buyer persona is feeling. Focus on inspiring emotion through this part, and instill a sense that your customers have a problem that needs solving. This could also be segmented into more texts for different personas.
  • The Solution, or how you solve that problem.
  • A Biography, and this is where you can boast a bit, but keep it short.
  • Benefits, which are not the same as features. A benefit is what your customer gets out of a feature.
  • Testimonials, and any other social proof you can think of.
  • An Offer, and we recommend you structure it using the stack offer formula, mentioning every added value of your product.
  • A Guarantee, which should respond to common objections of your customers. For example, if they’re afraid your course won’t help, offer a money-back guarantee. It’s important to be specific here and to live up to what you promise.
  • A Call To Action, or better yet: a lot of CTAs spread throughout the page.
  • Scarcity, usually instilled through special offers or limited seats.
  • An FAQ section, just to reassure everyone.

Just remember, these are like pieces in a puzzle. Play around with them, remove some, add some, expand on the best ones, but make sure you serve your customers with every choice.

And here’s a note: a good sales page should be your priority.

Even if your funnel is not done yet, you can still send traffic to that sales page. Affiliate marketing campaigns could work great for that too.

If that sounds interesting, make sure you check out the best affiliate programs out there.

Deliver & Measure

The biggest mistake you can make…

Is thinking that your job is done once someone pressed “Buy”. Focus on delivering flawless customer experience, because a happy customer is the best recommendation you can get.

Besides that, you need data.

You should study your funnel and see where people drop off.

You can use Google Analytics for that, but we also played around with Omniconvert.

It’s a good tool, especially for observing individual sessions.

What we do recommend, especially for seeing how your leads interact with your website…

Is Hotjar.

It will create heat maps based on how your visitors interact with your lead magnet or sales page. You can see where they spend most of their time, where they lose interest, and what elements you need to work on to convert better.

To Wrap It Up

We hope you got something out of this article.

But if there’s anything we hope you remember, it’s this:

If you want to learn how to create high-converting funnels, get to work.

Successful funnels are all about treating your customers exactly like they need to.

And you’re the only person who can figure that out, so use what you read today to start optimizing your funnels and driving in more sales.

Read more: Gael Breton