There are a ton of websites online. In fact, according to Mill for Business, as of January 2019 there were 1,518,207,412 websites in the world and there are approximately 380 new websites created every minute! As you can imagine, as a new website owner, it can be hard to stand out from the crowd.
But whether you’re launching a small business website, a blog, or an eCommerce site, you need to make a big splash online if you want to get noticed, drive traffic to your site, and generate sales. Simply put, you need to get people excited about your launch day.
Here’s how to create buzz for your website launch in 2020.
Create a coming soon page.
The first step to building a buzz for your website launch is to create a coming soon page. A coming soon page gives your website visitors a preview of what they can expect when your site goes live and gets people excited about what’s to come.
For example, check out this coming soon page from Phloem. It lets visitors know that they’re building an online marketplace for vegan apparel, footwear, and accessories. Plus, it offers users who provide their email address first access to the platform.
Collecting emails with a coming soon page will let your grow your email list before your site even launches. This is extremely beneficial because then you can use email marketing to stay in touch with the people that are most excited about your website launch and you can notify them the second your site goes live.
Share sneak previews on social media.
A little bit of mystery and suspense is sure to get your target audience excited about your website launch. Just think of the hysteria that ensues when Apple releases an extreme close-up shot of an upcoming product; these mysterious images cause a lot of speculation online about what the latest product will be like. While your website launch might not be as big as an Apple product launch, you can still create excitement around your website launch by sharing sneak previews on social media.
Here’s how Raven C. Nole, M.A. does it with an eye-catching Instagram post. The post gives her followers a sneak peek of what her new website will look like, which gets them excited for the day they can see it live for themselves.
Along with the sneak previews you share on social media, consider creating a branded hashtag that relates to your website launch. A branded hashtag will help your audience find your posts easier and keep track of all your updates.
Run a giveaway.
Giveaways are exciting; who doesn’t get thrilled over the chance to win an awesome prize? That’s why running a giveaway is the perfect way to create a buzz surrounding your website launch in 2020.
If your business sells a product, you can give away your product as the grand prize. This lets you build up hype around your product and attract a bunch of your ideal customers. When users provide their email address in exchange for a giveaway entry, you know they’re interested in what you have to offer.
As part of the contest entry rules, make it a requirement that users have to share your giveaway online. A bunch of entries and shares will help your giveaway go viral, which means a lot of attention for your website launch.
Work with influencers and bloggers.
Partnering with influencers and bloggers that already have large, engaged audiences is another effective way to promote your website launch. You can give influencers or bloggers your product for free in exchange for a review or offer an affiliate commission.
Reviews of your product or business act as social proof. When people see that your business has amazing reviews, they’ll be excited to check out your website once it launches and they’ll be more likely to buy from you too. According to statistics, a single good review can increase conversions by a whopping 10%! Just be sure to choose influencers and bloggers with a similar target audience to yours so that your website is promoted to people who’ll actually be interested in it.
Let customers pre-order.
Lastly, if you do a great job of promoting your website launch, you should have a ton of consumers waiting in anticipation for the big day. If that’s the case and you’re selling a product on your website, why not let customers pre-order?
A pre-order is an order placed for an item that hasn’t been released yet. By allowing shoppers to pre-order your product, you can build excitement and momentum before your launch day. Plus, a good pre-order strategy makes your product look like a super hot commodity.
Of course, just as you market and promote your website launch, you need to promote your pre-order if you want it to sell out on day 1.
Over to you.
Instead of your website launch being just another day to consumers, by creating a buzz, your website launch will be an exciting event that they’ll feel thrilled to be a part of. So, use these strategies to launch your new website with a bang in 2020.