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      • Coins to Buy on the Dip
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        • Aqru Review
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        • DAO Crypto Projects
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    • Bitcoin Price Prediction
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      • Dogelon Mars Prediction
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      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
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      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
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      • Buy Battle Infinity
      • Buy Bitcoin Cash
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      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
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      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
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      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
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      • Buy NFTs on Binance
      • How to Flip NFTs
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    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
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      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
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      • Buy Lockheed Martin Stock
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      • How to Day Trade Stocks
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      • Bitcode AI Review
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      • Immediate Edge Review
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  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
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      • Crypto News
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      • Crypto Tiktok Trends
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      • Twitter Crypto Trends
      • Crypto Wallets
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      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
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      • Bitcoin Blackjack Sites
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      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
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      • Worldwide Crypto Guides
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      • Buy Crypto
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      • Buy BTC with Bank Wire
      • Buy BTC with eToro
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      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • CateCoin Price Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • DogeBonk Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • SafeMoon Inu Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
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      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
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      • Buy NFTs on Binance
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      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
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      • Buy Enjin
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      • NFT News
      • Celebrity Backed NFTs
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      • New NFT Projects
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      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • Real Estate Investment Club Review
      • Identity 20XY Review
      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
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      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
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      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
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      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
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    Digital & Social⟩Online Marketing

    How to Build a Successful Online Community in 8 Steps

    author imageAndres Muñoz Last updated: 7 September 2021
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    Here’s a number that will get you excited about starting and growing your online community:

    On average, online communities generate a 6,469% ROI.

    But increasing sales isn’t the only thing that an online community around your brand can achieve. An authentic relationship with your customers can give you valuable insights, increase brand loyalty, drive innovation, improve your brand perception, among many other things.

    That’s because the way people choose to support a brand has changed in recent years. Consumers aren’t just looking for the best product only. They gravitate towards brands that share their values and offer a genuine relationship.

    But how can you do this for your brand and get a great ROI like the one we mentioned at the beginning of this guide?

    These are the 8 steps to launching and growing a successful online community:

    1. Define your goals
    2. Think about the user’s needs
    3. Choose a platform for your online community
    4. Create community guidelines
    5. Set up your community
    6. Promote your online community
    7. Engage with your online community
    8. Identify key stakeholders for the online community

    In this article, we will take a closer look at each of these steps.

    What is an online community?

    An online community is a group of people that interact with each other on an online platform. This includes from all the users of a social media platform to a small private group focused on a particular interest.

    However, in this article, we will be focusing on building an online brand community. Which we define as a group of engaged customers that have a strong emotional connection to a brand.

    With the definitions out of the way, let’s dive into the steps to building an online community.

    1. Define your goals

    For any marketing strategy, you need to have a clear idea of what you want to achieve first. This is no different for online community building. It might seem to some that building a community is very straightforward. However, planning is crucial because otherwise you will end up with an abandoned, or disengaged, community that gets no real results.

    So, try to be specific about your goals. This will help you know what you need to do as a company and what type of content and activities you need to create for your members.

    Some goals to consider are building authentic connections, driving awareness, helping users with the product, get feedback, increasing customer satisfaction reviews, increasing sales, etc.

    Once you know what you need from your community, it’s time to think about what your community needs from you.

    2. Think about the user’s needs

    To want to join a community, people need to get something out of it. This is not the place to only be advertised and sold at by the brand. It’s a place where they can build authentic connections with other people with similar interests and with the brand they love.

    Typically, people join online communities for one or several of these reasons:

    • To learn
    • Have a sense of belonging
    • Gain exposure

    If you think about it, these three motives make a lot of sense. In a community, people want to learn new things, feel like they belong, and tell others about their experiences.

    You need to give your customers these things in addition to any other need(s) you identify to build an active online community.

    Think about creating content to educate your customers about the topics that interest them.

    Then, you can show appreciation to your members by having a community spotlight on your social media.

    And finally, encourage people to share their experiences in the online platform you chose (more on platforms on the next step).

    3. Choose a platform for your online community

    Your online community needs a place to gather online. There are various ways you can approach this. The first option is to create a group on an existing social media platform. The most common option is creating a Facebook group.

    This is the easiest road since a lot of your customers are already on those social networks and they are easy to use.

    The other option is creating your own forum. This forum can be on your website or be a site on its own. An advantage of this method is that you have more control over analytics, data, and members. However, it requires you to promote it more since it’s not part of a popular social media platform and it might be confusing for some people.

    Something else to consider is that people create online communities around your brand or niche by themselves all the time. When these online communities are very active and have a large audience, you can try to add value to them by posting valuable content or answering questions.

    When these interactions come from genuine intentions and not for advertising purposes, people appreciate it. These connections you create benefit your brand and grow your own community.

    4. Create community guidelines

    When managing your community, you will need to provide clear guidelines and some moderation. This is important for any online community because, without it, anyone can do whatever they want and mismanage the community’s expectations for everyone else, usually with spam.

    To maintain order and focus, assign someone on your team to moderate the online community and make sure everyone is following the rules.

    In a way, communities live and breathe on their own. You just need to provide the guidelines so everyone can have fun.

    5. Set up your community

    Now that you have everything planned out, it’s time to launch your online community. These are a few things you might need to do at this stage:

    • Create your social media platform group or your forum
    • Personalize your online community platform to look on-brand
    • Create initial pieces of content
    • Create welcome emails
    • Assign staff to be community managers
    • Do some testing

    You can also choose to do a soft-launch or hard-launch, depending on your preferences and platform.

    6. Promote your online community

    Then, you need to let everyone know about your community so people can start joining. These are the best ways to spread awareness of your online community, new or old.

    • Email your customer base with information about the benefits of joining the community
    • Directly invite top customers
    • Promote the community in your website through banners and pop-ups
    • Create social media content talking about your community
    • Offer exclusive rewards only for community members
    • Create a referral program
    • Tell your personal and business contacts about your community

    Using these methods will help you spread the word and get people interested in joining. But you also need to have in mind that the more active members you have, the more will join. Which means engaging is the best way to promote your online community. This is your next step.

    7. Engage with your online community

    Engagement is what brings online communities to life. It is also the biggest challenge for community managers. You need to develop strategies that appeal to your audience to encourage more people to participate.

    When your community is small and people are not participating, you need to be the one initiating the action. Once members are participating, even if they are just a few, it will create a snowball effect motivating others to interact.

    Fortunately, there are some tactics that will almost guarantee engagement. These are a few:

    • Get your employees involved in the community
    • Create contests that require submitting user generated content
    • Directly communicate with your audience – ask and answer questions
    • Share people’s stories
    • Create exclusive content for your community
    • Create a scoring system so that top-contributors get rewarded
    • Collaborate with influencers

    8. Identify key members in your online community

    Once there is some movement in your community, it’s time to identify the most active members. These are the people that spark up the conversations, that really love your brand, and want to see the community grow. They can also be called your advocates.

    Naturally, in online communities, most people watch from the sideline. People who just like to look around and interact minimally. By identifying your advocates and appreciating their contributions, you are making the crucial moves to keep the community thriving.

    Identifying them should be pretty easy, so after you do so, give them a reward for being a top member of the community. Or you can have a spotlight for the top-contributor of the month.

    The idea is that the people who do the most, get the appreciation they deserve.

    Your community is one of the best ways to identify advocates and invite them to become ambassadors for your brand. This is another strategy to show appreciation and get authentic promotion from people who truly care about your brand.

    Final thoughts on building an online community

    Successful online communities always have the user as the number one priority. To achieve the ROI that we mentioned at the start, you need to forget about it, and make your community worth joining first. Otherwise, the benefits won’t happen.

    So build authentic connections, improve your community, add real value to other related communities, and show appreciation to the people that support your brand.

    This post was originally published here.

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      This article was written for Business 2 Community by Andres Muñoz.
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    Author: Andres Muñoz

    Follow @SocialLadder

    Marketing specialist at SocialLadder, a brand ambassador/influencer management platform, that loves helping brands connect with their community.

    … View full profile ›


    More by this author:
    • A Simple Guide to User-Generated Content
    • 10 Powerful Instagram Marketing Tips That Actually Work
    • The 12 Best TikTok Marketing Tips That Actually Work

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