Here’s how one plumber got 50% more website leads and phone calls just by asking the right questions. This isn’t hard to do!
Clayton is a hardworking plumber who provides good service to his clients.
But, these days that isn’t enough.
He asks, “How can I get more leads and phone calls from my plumbing website?”
That is a very common question.
As you know, the problem is not just found among plumbers and their websites. It is the age old question for ANY business.
Although this article features a plumber, you can apply these principles I am about to reveal to other businesses as well.
Keep reading. I’ll show you how we helped one plumber get more leads and phone calls from his website.
Newsflash: One plumber gets more leads and calls by dating his customers!
No… this isn’t the latest teaser from ABC for a new series. Ok, so what does dating have to do with lead generation?
Here’s why: when you date someone you like (and desire to see the relationship become more permanent), how do you treat them?
- You put them first.
- You listen to them.
- You are eager to please them.
You might be thinking…
Ok, at this point, some of you are thinking, “yes, yes, put the customer first, got it!… what else you got?”
Bear with me. I really do have an insight you can use.
Everyone says “we put the customer first.” I would guess that most everyone in a serious dating relationship says, “I put him or her first…”
But, do we really? Maybe our idea of putting them first is very different than their idea.
Here is my dating example that will clear up everything…
For example, you buy your girlfriend nice gifts, you fix the screen door on her back porch, and do other nice acts of service because you are putting her first.
However, she still seems unhappy with you. Then, out of the blue she decides to break up with you.
What?? How could this be? You continually do all this wonderful stuff for her and she doesn’t think you really care or put her first?
The problem is that you never found out what SHE says is important to her.
If you were to ask her, she might say, “The person I want to spend the rest of my life with is someone who doesn’t smoke, who doesn’t use foul language, and who sits down with me every day to find out how my day went.”
You look at her while puffing on your cigarette and say, “that is a bunch of [email protected]#$! I do care about you!
Welcome to the clueless department.
From her perspective, you continue to smoke, use foul language around her and you don’t sit down with her daily to find out about her day.
It doesn’t matter what you think she likes. All that matters is what she thinks.
Here’s the point: It has been our experience when beginning to work with a new client, helping them get more leads and phone calls from their website, that they think they are giving the customer what they want… but they never really took the time to find out.
What your customers really wants can only be discovered by asking enough of them what is important to them, then compiling the results.
How can you listen and learn what is important to your customers?
One plumber gets more leads by adding just one thing to his website
In the brief video below, I give you a great tip on one thing that was added to a plumbing website that yielded a goldmine of valuable information on what their prospective clients really want from them.
Plus, I give you a second great idea as a bonus. No charge…
So… after watching that, what are you going to do to learn or confirm what is important to your customers?
If you found the ideas in the video helpful and want a professional company like 2nd Mile Marketing to help you market your business in a way that truly connects with your ideal client (getting more new business), contact us to set up a free consultation.
As our complement, download our free Website Persuasion Checklist to find additional ways to improve the response rate of your website… getting more leads and phone calls.
What Do You Think?
What have you discovered (from real investigation) to be the some of the most important elements that cause people to choose you over your competition? Leave a comment below. Thanks!