Connor BrookeHaving a web presence is necessary for small businesses these days. From websites to social media profiles and everything in between, having a presence on the Internet is essential to creating a successful and thriving business nowadays. Some small businesses, though, are taking it to the next level by implementing web videos into their Internet marketing plans and are reaping the benefits. 
One of the best ways a video can help out your small business is through video SEO, or search engine optimization. Video SEO is a relatively new market and one that many companies have yet to take full advantage of. Video SEO is similar to it’s traditional counterpart but focuses solely on affecting the visibility of a video through organic search results.
There are several aspects to a properly applied video SEO campaign which includes things like video sitemaps, utilizing keywords, and posting transcripts, but these pieces combined with a relevant and interesting video can result in more video and website visibility. According to INC, a video is 53 times more likely to have a first page result than any other form of traditional media– and that number is nothing to shake a stick at. By getting your video in a top search result, you are creating a high ranking portal back to your website all while informing and educating viewers.
Web videos can also equal longer and more meaningful visits to your website. A web video can capture audiences attention and retain it longer than a plain text website can. Also, video can deliver more pertinent information in a more entertaining format than a wall of text and pictures. If a picture is worth a thousand words, videos must be worth millions.
Studies have proven that when a video is present visitors will stay around 9% longer then when there is no video present. This means longer stays for website traffic which can, then, lead to a higher conversion rate from visitor to customer. This especially rings true for retail websites; it’s shown in a study by Internet Researcher that 85% of people who view product videos are more likely to purchase. Videos help raise consumer confidence, product conversion, and help drive sales and traffic; all of which are concrete ways that web videos can help our your site.
Web videos not only help you with traffic and SEO rankings, but they can also help you connect with your viewer in a way that you can’t through a plain text website. By placing a web video onto your website you are creating a face for your company that visitors can become familiar with. By showcasing your business, employees, past happy customers, or products in a web video you are allowing visitors to get a glimpse inside your company. Web videos are constant greeters and sellers, even when you are no longer there. Through cross-promotion of web videos on websites, video sharing sites, and social media platforms you can allow your video to get viewed by a wide network of once previously untapped potential customers.
Small business can greatly benefit from the utilization of videos on their websites. With videos being a newer form of Internet marketing, having one will set your company apart and from competitors and it will stick out amongst the others. So add a dash of entertainment into your website and start working on your newest web video today!
This article was written for Business 2 Community by Connor Brooke.
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This post was great! You’re spot on about YouTube SEO . If you liked this video, check out my channel for more videos YouTube Video optimization. http://www.YouTubeSocialClub.com