Google Analytics’ bounce rate metric is defined as “the percentage of single page visits”. In other words, you could say it is the amount of times someone landed on a page on your website and left without visiting any other pages. The Google Analytics bounce rate metric reports on both the bounce rate of the website as a whole, and the bounce rate of a single page.

## How Google Analytics Bounce Rate is Calculated

The bounce rate of a web page equals the total number of single visits on a page, divided by the total number of entrances on the page. Google then calculates bounces as the number of single page visits resulting from the page. Entrances is the number of times visitors entered you site through that page. Therefore, the bounce rate of a website equals total number of combined bounces on all pages divided by the total number of page entrances across the whole website.

Looking at the total bounce rate, we know that the bounce rate of 814 entrances is 60.81% for the website during the given time period. Doing the math you can come to the conclusion that roughly 488 people landed somewhere on the website, and then left without viewing any other pages. Here’s how we arrived at that number:

60 (bounce rate percent) x 814 (entrances) = 48,840

48,840 / 100 = 488.4 (number of bounces)

A common misconception amongst site owners and those who work in SEO is that bounce rate has to do with how much time is spent on a page. As you can see from the calculations above, bounce rate has to do with how many total pages were visited in one session.

Bounce rate is potentially a good way to measure the quality of traffic to your website, it can also be an indication of the quality of content on your website. A high bounce rate could be an indication that visitors are not satisfied by the content they’re landing on, which is why they’re landing on a page and then leaving.

What’s the ideal Google Analytics bounce rate? That’s the million dollar question that is difficult to answer because it all depends on the individual goals of the website. Are your conversion goals being met with your current bounce rate? If not, then lowering your bounce rate might be one way to correct that issue.