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    • Invest in Crypto
      • Best Crypto to Invest in
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      • Best Gaming Crypto Coins
      • Best Utility Tokens
      • Cryptos Under $1
      • How to Invest in Bitcoin
      • How to Invest in Crypto
      • How to Invest in DeFi
      • How to Invest in NFTs
      • How to Invest in Stocks
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Make Money with Crypto
      • Make Money with NFTs
      • Most Undervalued Cryptos
      • Next Crypto To Explode
      • Penny Cryptocurrencies
      • What is DeFi Crypto
    • Crypto News
      • Best Crypto Apps
      • Best Crypto Signals
      • Best Crypto Wallets
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      • Exodus Wallet Review
      • Best Play to Earn Games
      • Bitcoin Mining Sites
      • Crypto DAO Projects
      • Crypto Games
      • Crypto Marketing
      • Crypto Tax Software
      • Crypto Youtube Channels
      • Financial PR Agencies
      • ICO Marketing
      • Reddit Crypto Discussion
      • Web 3.0 & Crypto
      • What are 'Shitcoins'
    • Bitcoin Casinos
      • Bitcoin Gambling Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
    • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Banks
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      • Earn Free Bitcoin
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      • Earn Interest on ApeCoin
      • Earn Interest on AXS
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      • Earn Interest on Cardano
      • Earn interest on Ethereum
      • Earn Interest on MATIC
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      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
    • Worldwide Crypto Guides
      • Buy Bitcoin AU
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      • Crypto Exchanges AU
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      • Crypto Exchanges NZ
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  • Cryptocurrency
    • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Best Bitcoin ETFs
      • Low Cap Cryptos
    • Long Term Investments
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • BAR Fan Token Prediction
      • Bitcoin Price Prediction
      • Cardano Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Lazio Fan Token Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • Reef Price Prediction
      • SafeMoon Price Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • XRP Price Prediction
    • Best Altcoins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Chainlink
      • Buy Cronos
      • Buy Dash
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy HBAR
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Polkadot
      • Buy Polygon
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy Theta
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best DeFi Exchange
      • Best P2P Crypto Exchange
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
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      • DeFi Swap Exchange
      • Social Trading Platforms
    • Best Meme Coins
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Shiba Inu
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Ren
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
  • NFTs
    • How To Buy NFTs
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Best Metaverse Projects
      • Best Utility NFT Projects
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
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      • Buy NFTs on Binance
      • How to Flip NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Filecoin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Land Projects
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      • Sport NFT Drops
      • Why Invest in NFTs
    • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
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      • Crypto.com
      • DraftKings
      • Looksrare
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  • Stocks
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      • Best Biotech Stocks
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    • Company Stocks
      • Buy Alibaba Stock
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      • Buy Dividend Stocks
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      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
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      • Invest in Stocks
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  • Trading
    • Best Trading Platforms
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      • Best Forex Brokers
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      • Best Forex Signals
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      • Copy Trading Platforms
      • Low Spread Forex Brokers
      • Low Margin Rate Brokers
      • Algorithmic Trading
      • Automated Trading
      • eToro Review
      • Capital.com Review
      • How to Day Trade Stocks
      • Day Trading Platforms UK
      • How to Trade Commodities
      • How to Trade Crypto
      • How to Trade ETFs
      • How to Trade Gold
      • How to Trade NFTs
      • How to Trade Oil
    • Trading Robots
      • Bitcode AI Review
      • BitIQ Review
      • Crypto Bank Review
      • Crypto Boom Review
      • Crypto Engine Review
      • Immediate Edge Review
      • Meta Profit Review
      • Metaverse Profit Review
      • NFT Profit Review
      • Oil Profit Review
      • Prime Advantage Review
      • Quantum Code Review
      • Teslacoin Review
      • Today Profit Review
      • 7Tesler Review
    • Bitcoin Robots
      • Bitcoin Blueprint Review
      • Bitcoin Buyer Review
      • Bitcoin Circuit Review
      • Bitcoin Code Review
      • Bitcoin Digital Review
      • Bitcoin Freedom Review
      • Bitcoin Motion Review
      • Bitcoin Prime Review
      • Bitcoin Profit Review
      • Bitcoin Revolution Review
      • Bitcoin Rocket Review
      • Bitcoin Smarter Review
      • Bitcoin Up Review
      • BitcoinX Review
      • Bitprime Gold
      • Bit Index AI
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    • Hosting
      • Best WordPress Hosting
      • Enterprise Hosting
      • UK WordPress Hosting
      • Wordpress VPS Hosting
      • Cheap Wordpress Hosting
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      • Best Legal Software UK
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    • Marketing
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      • PM Software
      • PM Software Small Teams
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      • Best Scheduling Software
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      • Task Management Tools
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      • Best Agile Tools
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    • Password Managers
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    • Affiliate Marketing
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Business 2 Community
  • Investing
      • Invest in Crypto
      • Best Crypto to Invest in
      • Best New Crypto Coins
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Best Crypto IDOs
      • Best Crypto ICOs
      • Best Crypto Lotteries
      • Best Crypto Presales
      • Best Gaming Crypto Coins
      • Best Utility Tokens
      • Cryptos Under $1
      • How to Invest in Bitcoin
      • How to Invest in Crypto
      • How to Invest in DeFi
      • How to Invest in NFTs
      • How to Invest in Stocks
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Make Money with Crypto
      • Make Money with NFTs
      • Most Undervalued Cryptos
      • Next Crypto To Explode
      • Penny Cryptocurrencies
      • What is DeFi Crypto
      • Crypto News
      • Best Crypto Apps
      • Best Crypto Signals
      • Best Crypto Wallets
      • Best Crypto Cold Wallets
      • Exodus Wallet Review
      • Best Play to Earn Games
      • Bitcoin Mining Sites
      • Crypto DAO Projects
      • Crypto Games
      • Crypto Marketing
      • Crypto Tax Software
      • Crypto Youtube Channels
      • Financial PR Agencies
      • ICO Marketing
      • Reddit Crypto Discussion
      • Web 3.0 & Crypto
      • What are 'Shitcoins'
      • Bitcoin Casinos
      • Bitcoin Gambling Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Banks
      • Crypto Credit Cards
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Yield Farming
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Free Bitcoin
      • Earn Free Crypto
      • Earn Interest on ApeCoin
      • Earn Interest on AXS
      • Earn Interest on Bitcoin
      • Earn Interest on Cardano
      • Earn interest on Ethereum
      • Earn Interest on MATIC
      • Earn Interest on NEAR
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • Worldwide Crypto Guides
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin DK
      • Buy Bitcoin IE
      • Buy Bitcoin ID
      • Buy Bitcoin IN
      • Buy Bitcoin IT
      • Buy Bitcoin NZ
      • Buy Bitcoin PT
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
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      • Crypto Exchanges AU
      • Crypto Exchanges CA
      • Crypto Exchanges DE
      • Crypto Exchanges IE
      • Crypto Exchanges IN
      • Crypto Exchanges IT
      • Crypto Exchanges NZ
      • Crypto Exchanges SG
      • Crypto Exchanges UAE
      • Crypto Exchanges UK
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  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Best Bitcoin ETFs
      • Low Cap Cryptos
      • Long Term Investments
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • BAR Fan Token Prediction
      • Bitcoin Price Prediction
      • Cardano Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Lazio Fan Token Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • Reef Price Prediction
      • SafeMoon Price Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Chainlink
      • Buy Cronos
      • Buy Dash
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy HBAR
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Polkadot
      • Buy Polygon
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy Theta
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best DeFi Exchange
      • Best P2P Crypto Exchange
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • DeFi Swap Exchange
      • Social Trading Platforms
      • Best Meme Coins
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Shiba Inu
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Ren
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
  • NFTs
      • How To Buy NFTs
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Best Metaverse Projects
      • Best Utility NFT Projects
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Filecoin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Land Projects
      • NFT Trading Card Games
      • Sport NFT Drops
      • Why Invest in NFTs
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
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      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
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      • OpenSea
      • Rarible
  • Stocks
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      • Buy Disney Stock
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        • Algorithmic Trading
        • Automated Trading
        • eToro Review
        • Capital.com Review
        • How to Day Trade Stocks
        • Day Trading Platforms UK
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
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        • Bitcode AI Review
        • BitIQ Review
        • Crypto Bank Review
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        • Crypto Engine Review
        • Immediate Edge Review
        • Meta Profit Review
        • Metaverse Profit Review
        • NFT Profit Review
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        • Prime Advantage Review
        • Quantum Code Review
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        • Today Profit Review
        • 7Tesler Review
        • Bitcoin Robots
        • Bitcoin Blueprint Review
        • Bitcoin Buyer Review
        • Bitcoin Circuit Review
        • Bitcoin Code Review
        • Bitcoin Digital Review
        • Bitcoin Freedom Review
        • Bitcoin Motion Review
        • Bitcoin Prime Review
        • Bitcoin Profit Review
        • Bitcoin Revolution Review
        • Bitcoin Rocket Review
        • Bitcoin Smarter Review
        • Bitcoin Up Review
        • BitcoinX Review
        • Bitprime Gold
        • Bit Index AI
    • Software & Social
        • Hosting
        • Best WordPress Hosting
        • Enterprise Hosting
        • UK WordPress Hosting
        • Wordpress VPS Hosting
        • Cheap Wordpress Hosting
        • Website Hosting for Small Business
        • Agencies
        • Mobile App Development Agencies
        • Social Media Marketing Agencies
        • Influencer Marketing Agencies
        • Email Marketing Agencies
        • CRM Software
        • Best CRM Software
        • CRM For Small Business
        • Best Free CRM Software
        • Best Client Management Software
        • Other Software
        • Best Legal Software UK
        • Job Mgmt Software UK
        • Best HR Software UK
        • Best Payroll Software UK
        • Best Dental Software UK
        • Inventory Management Software
        • Accounting Software
        • Free Accounting Software
        • Accounting Software for Mac
        • Marketing
        • SEO Marketplaces
        • Email Marketing
        • Workflow
        • PM Software
        • PM Software Small Teams
        • Marketing PM Software
        • Free PM Software
        • Best Scheduling Software
        • Best Scheduling Apps
        • Task Management Tools
        • Best PM Apps
        • Best Agile Tools
        • Best Antivirus Software
        • Best Antivirus Software UK
        • Best Antivirus Software Canada
        • Best Antivirus Software India
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        • Password Managers
        • Best Pw Manager Australia
        • Best Pw Manager UK
        • Best Pw Manager Canada
        • Affiliate Marketing
        • Crypto Affiliate Programs
        • Best Financial Affiliate Programs
        • Affiliate Marketing Programs
        • Best Website Builders
        • Best App Builder
        • Best Ecommerce Platform
        • Best Landing Page Builder
        • How to create a Blog
        • VoIP
        • Best VoIP Services
        • Best Virtual Phone Number US:
        • Best Virtual Phone Number for Business
        • Best Virtual Landline UK
        • Best VoIP Home Phone Canada
        • SEO Software
        • Ahrefs Review
        • E-mail Marketing
        • Semrush Review
        • VPN
        • Best VPN Services
        • Best VPN UK
        • Best VPN for Android UK
        • Best VPN for Firestick UK
        • How to Watch Love Island UK From Abroad
        • Best VPN Canada
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    Digital & Social⟩Online Marketing

    How Good Design Increases Lead Conversions

    author imageDanielle Riley Last updated: 21 September 2017
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    stux / Pixabay

    When it comes to marketing, design isn’t just about making things look pretty. Don’t get us wrong—that’s definitely an important piece. But more often than not, the true measure of what makes a campaign, design, or any piece of marketing material successful boils down to one question: Did it convert? You can have an amazing-looking website, but if pages aren’t converting visitors to leads, your site isn’t performing its primary function.

    Every designer learns the fundamentals of good design in school. The process of understanding the Z-Layout, utilizing grid systems, and applying concepts like color theory builds the foundation for creating design that effectively communicates with a given audience. Designing with lead conversion in mind builds on those fundamentals and takes it further by enticing users to take a specific action through purposeful visual cues.

    Unbounce co-founder and Creative Director Oli Gardner created a system of seven design principles called Conversion-Centered Design. In it, he outlines how to use attention, context, clarity, congruence, credibility, closing, and continuance to optimize landing pages for maximum conversions. Starting with stripping out unnecessary links that draw users away from your primary CTA, Gardner’s framework is full of tips for increasing lead conversions.

    Below is our own list of design considerations to keep in mind to make your website more effective at converting visitors into leads.

    Visual weight and direction

    The classic Z-Layout has its place, but with testing methods like eye tracking, studies are continually discovering that the human eye actually bounces dramatically around a web page and reads web content in an F-shaped pattern. When there are competing elements on a page, the eye tends to land on what’s most visually dominant. Basically, we look at the big, heavy stuff the most and scan text from left to right.

    We also love looking at people. We can’t help ourselves. There’s something about establishing a connection with a person, even if it’s just a static image on a website, that appeals to our social animal instincts—and babies: Forget about it.

    When a diaper company performed an eye tracking test with two versions of a page, it found that the adorable baby’s face garnered the most attention. No huge surprise there.

    How Good Design Increases Lead Conversions Heatmap Baby Example.jpg

    But when the image was swapped for one of the baby looking at the copy, users not only looked at the baby’s face but became more focused on the copy. Notice the stronger F-shaped pattern from the headline down to the body copy.

    Heat Map.jpg

    Placement matters—but not where you think

    There have been numerous articles over the years that prove people scroll down web pages. The urge to put all the most important content (read: CTAs) at the top of a page to ensure lead conversions isn’t as necessary as you may think. As the Nielsen Norman Group wrote, “Users do scroll, but only if what’s above the fold is promising enough.”

    An article in Kissmetrics notes three separate tests whose findings support that claim. In each test, CTAs that were moved from the top of the page lower down—and even to the bottom of the page—resulted in the same or increased conversions.

    How Good Design Increases Lead Conversions Form Location.png

    To increase conversions, you must provide users enough information to be able to make an informed decision. Grouping CTAs at the top of the page doesn’t give users the context they need to understand what your company does and how it provides value. Placing CTAs next to the information that users find most relevant is more effective at converting leads.

    Avoid information overload

    While users need information to convert, it’s important to be cognizant that too much information can be a bad thing. Three psychological concepts to keep in mind when determining how to lay out a web page are:

    1. Information Overload: Bertram Gross coined this term in his 1964 book The Managing of Organizations, defining it as follows:

    “Information overload occurs when the amount of input to a system exceeds its processing capacity. Decision makers have fairly limited cognitive processing capacity. Consequently, when information overload occurs, it is likely that a reduction in decision quality will occur.”

    2. Decision Fatigue: When faced with too many options to choose from, the influx of choices could lead some users to make an uninformed decision. This may result in a conversion but not necessarily the marketing qualified lead you want.

    3. Decision Avoidance and Analysis Paralysis: Conversely, some users may make no decision at all when faced with too much information.

    You want to give your users the information they need when they need it. So if your website is inundated with copy, ask yourself: Is it all necessary? Would a user understand your product well enough to convert if you cut the copy in half?

    Besides ensuring you have the right amount of copy, utilize design elements like white space to give your content breathing room. This will allow users to focus and absorb what’s most important on your site.

    Colors count…maybe

    Though Goethe’s Theory of Colors is still very much in use today, it was published 207 years ago. Some things have changed since then. A classic web design conundrum is which button performs better: red or green?

    When HubSpot tested this, the red button outperformed the green by 21 percent. ConversionXL compared four case studies that performed similar tests, including HubSpot’s, and concluded that though the red button won in three out of four, other factors were at play. There is no single color that leads to more conversions.

    hubspot-2.png

    Test, test, then test some more

    All of these methods have been tested and proven effective at converting users in their respective use cases in some manner. But like the button color tests, that doesn’t necessarily mean they are right for your website. Use what makes the most sense for your needs and start with A/B testing to see what has an impact on lead conversions.

    But while A/B tests are important, to fully optimize for conversion, you need to dive deeper into other testing methodologies. This article from Moz outlines common mistakes people make when testing for conversion rate optimization. The author argues, “The primary goal of CRO is to find the truth.”

    Remember—there is no 100 percent right answer. Test a number of methods to find what produces the best results for your website. No one has all the answers, but these design tips will start you on the right path to increasing your lead conversions.

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      This article originally appeared on The SmartBug Inbound Marketing Blog and has been republished with permission.
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    author image

    Author: Danielle Riley

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    More by this author:
    • When Color Trends Matter—and When to Ignore Them
    • Why Your Company Should Align Its Rebrand with a Website Redesign

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