James Spillane
If you’re like me you love reading new information about your industry and about marketing. I love discovering new tips and tricks so much that I got sucked into a 2-hour research hole yesterday while looking for more places to run PPC campaigns. While digging, I stumbled upon these traffic generation platforms called Pay-Per-View (PPV) ad networks. Now, these PPV networks work a bit differently than the standard pay-per-impression model incorporated by Google AdWords and Facebook Ads and it’s certainly not the TV model used successfully by boxing legends such as Floyd “Money” Mayweather and Mike Tyson. This model is rarely used by businesses and can help you get more traffic if you’re willing to gamble.
When you embark on a great marketing campaign and decide to run ads on Google or Facebook, you have the option of paying every time someone clicks on your ad or pay for every 1000 people who view (i.e. are served) your ad. The first is called Pay-Per-Click (PPC) and the second is called Pay-Per-View. PPV at its most fundamental level charges you for every 1000 views of your ad (called impressions) on Google and Facebook. However, there’s a complete underworld for niche PPV ad networks used by affiliate marketers that’s often overlooked.
The way these PPV networks work is a bit unique. Instead of displaying your ads on search engine results pages (SERPS), they utilize Adware to deliver your content to users who’ve voluntarily signed up to be advertised to. These people normally signup for the adware as a contingency when trying to download free music online, play some sort of online video game, or register for a chance to win a free cruise.
Adware (advertising software) is a software that’s installed on a person’s computer and launches when the person takes a desired action such as visiting a website or even searching for a specific search term on Google. Once the action is taken, the person is advertised to via a pop-up or pop-under message. This is where you come in. Assuming you decide to use one of these PPV networks, you could have one of your landing pages popping-up in front of thousands of potential customers.
Interested? First, you’ll need to decide which PPV network is best for you. I’ve personally signed up for Adoori because it’s free to join. As with any “Pay-Per” network though, you’ll need to fund your account to start showing ads to potential customers. Other top CPA networks are trafficvance.com and directcpv.com. TrafficVance has a $1000 minimum buy-in and DirectCPV costs $100 to get started.
Once signed up, create your ads and select how you want to target potential customers. You generally have 3 main options:
– Target by category: Choose based on what you sale (i.e. Health, Automotive, etc.)
– Target by keyword: Your ads will literally pop-up or pop-under when someone searches on search engines for the terms you enter.
– Target by URL: You ads will pop-up or pop-under when someone visits a website that you enter.
Besides the fact that most people are just using PPC networks and aren’t using PPV networks at all, another great thing about PPV ad networks is that they are super affordable. The cost for 1 view (i.e. 1 pop-up/under) can be as low as $.004! That means that you only pay $4 for every 1,000 people who get your ad. Wow!
But, one thing to keep in mind when using PPV networks is that you are, in a way, intruding on people. When your ad pops up, it is almost always unexpected and will come as a distraction to someone who had intentions of reading something other than your pop-up ad. That said, you want to keep your pop-up message as short and catchy as possible, by asking for the quickest and simplest information. If you try and get someone to fill out a 15-part form with credit card information, good luck! You’d be better off getting someone just to enter their name and email address if they’re interested in a free product/service/promotion that you offer. You can later email them with more direct sales approaches.
Thought of a way to use this in your business yet? I recommend this type of online marketing strategy for anyone who uses landing pages to capture leads or to make sales. If you need help creating landing pages that work, try Squeeze Theme. By simply signing up to a PPV network, selecting how and who you want to target, and attaching the landing page link to you ad, you can capitalize on a wave of seldomly harvested traffic! As mentioned before, keep in mind that most people that you will be marketing to in these networks once signed up by downloading games and music. Therefore, the PPV ad network’s market may not fit your demographic. I suggest doing research on each network to determine what techniques they’re using to get their adware installed. This will give you good insight into whether PPV marketing is a good strategy for your business or not.
Check out Zak Johnson’s blog post for a more in-depth understanding on PPV network marketing
See Ivan Ong’s article on Adoori for suggestions on using PPV network marketing
Here’s another really valuable PPV case study.
This article was written for Business 2 Community by James Spillane.
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Nice Advice!
Thanks for the mention. Lots of people have been finding a ton of success with PPV and media buying. It’s all about testing ad copy and new traffic sources to see what works best.