In today’s competitive business world, if you are going to have a business, it is imperative that you also have a business website. Some of the sites you visit can look pretty terrible. This is because they don’t have certain key features that all great business websites should have, and do have features they don’t really need. The first things that is needed is a good URL that works for the type of business. There are websites that can help with choosing names, including Panabee, which informs you if a name is taken, and Name Vine, which shows the names available.
Once a domain has been created, it is time to create the website, and there are a lot of things to consider. Here are a few important things that should be included in all websites, as well as some things that should be left out.
- Important Business Information – If a website doesn’t describe a business well, chances are that most people aren’t going to use it. A good business website needs to have an “about” page, but it also needs to have other important information. For instance, it is a good idea to compare the business to something else, and just a couple of short sentences can have a huge impact. This information can include menus for restaurants, product images, and client testimonials, just to name a few things.
- Contact Information – If a user can’t contact you, they can’t buy products from you or use your services. Every website should have contact information, and there should be various methods of contact, including email addresses, mailing addresses, and telephone numbers. This information should be easy to find, and clear and easy to read. Do not make it part of an image. It needs to be there in a way that it can easily be copied and pasted by users. It is also a good idea to have features for smartphone users.
- A Logical Roadmap – A website needs to be as useful as it is visually appealing. Before choosing a server or setting up an HTML tag, map out how you want the site to look and work. This is important for a number of reasons, including SEO use, because Google considers website content and structure in search rankings. “If they can understand the logic, so do the people visiting your website and Google bots when ranking it!” says Markus Olsen of Topp Finans.
- Ease of Navigation – No one is going to bother with a website if it is difficult to navigate through. Pages should be given names that are easy to understand and read, such as “Contact”, “About”, “FAQ’s”, etc. To further help with navigation, it is a good idea to use a call to action. This is getting the user to actually do something, such as “click here to learn more”, or directing them to claim a free gift, which can be something as simple as a how-to article.
- Security – One of the biggest fears people have about shopping online is security. It is so easy for hackers to steal credit card information, identities, and more. The more security features a website has, the more it is trusted by users. Make sure your site has an SSL certificate. SSL encrypts communications such as credit card numbers, so others can’t get that information. Other options to look into include VeriSign, TrustE, Entrust, and GeoTrust.
A lot of people include things in their website that are not only unnecessary, they can be very distracting. Music is unnecessary, as is flash video. Anything that autoplays is extremely annoying to users, especially those who have older computers that are slower. Also, try to refrain from adding information that isn’t really needed. All it does is make your website run slower, which will turn users away.