Are you not happy with your advertising strategy? Is it becoming difficult to meet your online venture target? What better can you think of? Well, you do not have to spend sleepless nights anymore. Google rolled out Dynamic Remarketing for all advertisers who manage an Adwords account. But how is that beneficial for your online store? Well, it has been designed to make your life much easier. Dynamic Remarketing allows advertisers to create dynamic displays of different ads. The result is, you present unique and highly relevant ads for each of your visitors.
As the news surprises you, you must be curious to learn more about this recent launch. Today’s blog post would deal with the same. It will guide you through the detail of Google’s new Dynamic Remarketing ads especially for those online merchants who manage accounts for clients offering a wide variety of products.
If a shopper visit the product page of your website but leave without purchasing the product it is really a major miss. Well, you no longer have to face such a situation. You can dynamically insert the detail of that product in the Remarketing ads to target that shopper.
How can you target your shopper with Dynamic Remarketing ads?
Before, you proceed with the dynamic tool, make sure you know
What are your best selling products and categories?
Who are your highest converting visitors?
Step 1: Create a campaign “Display Network Only”. Set your campaign name and location. Select Remarketing and then choose dynamic Remarketing by checking the box that reads “Enable Dynamic Remarketing”.
Step 2: Set the bid and the budget amount and then choose AD rotation and frequency capping. If Google recognises that your Merchant centre account is not linked, it provides step by step instruction to complete the steps.
Step 3: Now choose either the merchant centre account or product extension as you would like to use for the campaign. You will find a drop-down box to select the product extension/merchant centre account. Now choose the rest of the campaign setting and click save and continue with the next step.
Step 4: Select campaign and then new AD group. You name your Ad group and set a group bid.
Step 5: Add a dynamic Remarketing tag on your web site. Google will prompt you to provide your email address and also give the detailed instruction of the added tags.
Google automatically provides five Remarketing lists that can be used for your campaign:
Product viewers- visitors who watched specific product pages on your site but did not create a shopping cart
All visitors- visitors who visited pages that contain Remarketing tags
General visitors- visitors who visited your site but did not view any specific products
Past buyers- people who purchased your products earlier
Shopping cart abandoners- visitors who added products to the shopping cart but did not complete the purchase
However, you can create a new list according to your purpose or can use the existing list as long as they are not old tag
Step 1: Select the size of your ads with specific layout
Step 2: Add your site’s logo by using a drop down. Choose a Remarketing ad headline
Step 3: You can also customise your ad with colors
Step 4: Now save and preview to view your ads
The new tool features:
The Google product engine that enables you to choose ads to promote products based on what the shoppers had viewed
Google real time bidding algorithm regulates bids for each impression
The Google auto optimised layout enables the online merchants to choose from a list of ad templates
Some of the best practices while using Google dynamic Remarketing:
As there are a host of reasons to abandon a shopping cart therefore, it is important to bid more on the shopping cart abandoners. It is more likely that the shoppers who once had the intention to purchase from you at one point may get converted to a real buyer
Google dynamic Remarketing is feed based. Therefore, it is easy to make feed changes and adjust bids accordingly to add labels to target different variable such as gender and age of the visitor groups.
There is a better ROI with product listing ads when compared to text ads. Therefore, integrating ads with images can do wonders
Do not waste time bidding on those online shoppers who visit your site but do not view any products. These groups of people are less likely to purchase
To make visitors see ads more often use Google Remarketing member duration and Google Remarketing frequency capping.
As you can see, with this dynamic feature you can track your visitors to your site and re-engage them with Remarketing ads while they visit other relevant sites. The most remarkable quality of such a tool is that it allows you to reach your audiences who are more likely to convert. This in turn increases the conversion rate and other KPIs. You can also expect a higher conversion of the abandon cart into real sales. Increasing the online conversion rate with dynamic Remarketing is one of the least expensive ways to accomplish your goal.
As I told you in the beginning, you no longer have to spend sleepless nights worrying about your advertising strategy.