Example of a standard QR code

Quick response codes (QR codes) are a great marketing opportunity for businesses of all sizes. QR codes look somewhat like barcodes due to their black and white coloring and square shape. But when scanned with a QR code scanner on your mobile phone, they’ll reveal hidden information that could showcase anything you choose, from an exclusive coupon to a direct link to your company’s website.

Read 5 Creative Ways to Use QR Codes

If you like the idea of using a QR code in your business’ marketing plan, but would like yours to stand out, a custom QR code is a great option for you. Custom QR codes are a way to differentiate your company’s QR codes from all the others. Whether it’s with different textures, colors, your company’s logo, or an image, custom quick response codes can be personalized to capture the attention of your target audience.

Example of a Microsoft Tag (Source)

Another option is the Microsoft Tag, a type of QR code made by Microsoft. Once you download the specific Tag app to your phone, you’ll be able to scan the tag for access to hidden information like you would with a regular or custom QR code. MS Tags allow you to use different colors and shapes, but the biggest downside is the fact that they’re nowhere near as popular as QR codes. And the big risk there is that since MS Tags can be much smaller than QR codes and are shaped very differently, people may not even know what they are. If this happens, your target audience may end up ignoring your MS Tag simply because they don’t even realize they should be scanning it for information.

Whether you choose a regular or custom QR code or a Microsoft Tag to promote your business, embracing mobile technology is a smart move for any business owner.

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