Example of a standard QR code

Quick response codes (QR codes) are a great marketing opportunity for businesses of all sizes. QR codes look somewhat like barcodes due to their black and white coloring and square shape.

But when scanned with a QR code scanner on your mobile phone, they’ll reveal hidden information that could showcase anything you choose, from an exclusive coupon to a direct link to your company’s website.

Read 5 Creative Ways to Use QR Codes



Types of QR Codes

QR codes come in various forms, each designed to suit different marketing needs and technical requirements. Here are the main types:

  1. Static QR Codes: These codes hold information that cannot be modified once created. They are ideal for information meant to remain constant, such as a permanent address to a website.
  2. Dynamic QR Codes: Unlike static QR codes, the information contained in dynamic QR codes can be changed or updated even after being printed. This flexibility is perfect for marketing campaigns where the destination URL may need to be updated.
  3. Custom QR Codes: These are designed to incorporate brand elements, such as logos, colors, and shapes, making the QR code stand out and enhancing brand recognition.
  4. Microsoft Tag: A proprietary version of QR codes developed by Microsoft, allowing for more customization in design but requiring a specific app to scan.
  5. WiFi QR Codes: Specifically created to share WiFi login information. Scanning the code automatically connects the device to a WiFi network without needing to enter a password.
  6. vCard QR Codes: Used for sharing contact information. Scanning the code can add a new contact to the scanner’s phone, including details like phone numbers, emails, and addresses.
  7. Email QR Codes: Directly initiates an email to a specified address when scanned, potentially including a subject and pre-written message.
  8. SMS QR Codes: Triggers the sending of a predefined message to a specified phone number upon scanning.
  9. Geo-location QR Codes: Directs to a specific geographic location, opening a map view on the scanner’s device.
  10. Event QR Codes: Encodes details about an event, including date, time, and location. Scanning the code can add event details directly to a calendar application.
  11. H5 QR Codes: Links to an H5 page, which is a mobile-optimized web page that provides a rich multimedia experience.

By selecting the type of QR code that best suits their needs, businesses can effectively engage with their audience, providing them with a seamless interactive experience.

If you like the idea of using a QR code in your business’ marketing plan, but would like yours to stand out, a custom QR code is a great option for you. Custom QR codes are a way to differentiate your company’s QR codes from all the others.

Whether it’s with different textures, colors, your company’s logo, or an image, custom quick response codes can be personalized to capture the attention of your target audience.

Example of a Microsoft Tag (Source)

Another option is the Microsoft Tag, a type of QR code made by Microsoft. Once you download the specific Tag app to your phone, you’ll be able to scan the tag for access to hidden information like you would with a regular or custom QR code. MS Tags allow you to use different colors and shapes, but the biggest downside is the fact that they’re nowhere near as popular as QR codes. And the big risk there is that since MS Tags can be much smaller than QR codes and are shaped very differently, people may not even know what they are. If this happens, your target audience may end up ignoring your MS Tag simply because they don’t even realize they should be scanning it for information.

Whether you choose a regular or custom QR code or a Microsoft Tag to promote your business, embracing mobile technology is a smart move for any business owner.