As an entrepreneur, your website is the face of your business. Prior to considering calling you, your target clients are going to access whether or not you are worth their time and interest.
Figuring out how to exactly write a resume can be difficult and can often seem intimating when starting, however if done correctly your business will thrive for a long time.
To get started, here are 5 steps to get that site up and running:
1. Find a Developer – These days, Google frowns upon template emails, therefore instead of throwing together a WordPress blog, do your research and find a developer that has experience in your industry, is creative and within your price range.
If you can’t afford a big firm, don’t fret, there are dozens of freelancers out there. If they charge by the hour, make sure that you get a firm estimate of how long the job is going to take as sometimes consultants can be liberal with the number of hours logged in with regards to programming.
2. Access Programming Options – Finding an effective website programmer can cost a lot of money. However, learning all the languages needed for producing a website that is going to be competitive in your field carries a heavy opportunity cost.
When finding a programmer, make sure that you interview a bunch of different provides and that you get their prices as well as vision for your site.
Choosing a website programmer is nothing to be taken lightly and, when done right can result in a website design that is easy to manage and that is appealing to your target market.
3. Pick out a Host – Out of all the hosts that I’ve reviewed, our executive recruiters ended up using GoDaddy and we’ve been quite satisfied with the results.
There are many research tools when it comes to finding the right web host; for your convenience, I’ve included some hosting rankings for 2012. While you don’t want to go with the cheapest company, you don’t need to overspend on web hosting for a smaller site.
4. Produce Content – Not only does content increase your rankings for search engine optimization, it allows you to gather your thoughts when it comes to selling your product or service.
Website content should be an ongoing thing and your site should provide enough relevant information to entice your target visitors to ether inquire further or buy your product or service.
In order to lay out a content strategy, it is imperative that you research landing page formulation as well as meta tag production. Our DC outside sales recruiters have taken extensive measures to ensure that the aforementioned is going to end in results that drive revenue.
5. Track Results – The name of the game is to consistently access how well your website is doing based on client interest. If you’re not getting the results that you are aiming for, revisit step 4 and continually upgrade.
The only way to produce great content that gets results is to monitor the health of your website, the interest of incoming leads and your conversion rate.
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