Online marketing tools have progressed greatly over the years, yet many organizations still find it hard to achieve the expected return on investment from their online campaigns. Whether they are using email, social media, or another channel, marketing on the Internet has become essential for many businesses, but it also presents significant challenges. As the need to reach a larger audience grows, companies must make sure they are using their resources wisely and have developed a campaign strategy that will maximize their benefits.
The Internet has created many new ways to connect with consumers and spark their interest in products and services. For instance, many small businesses may not have someone solely responsible for managing their social media and email marketing. A recent survey by AWeber of 1,500 small business owners and marketers found that more companies are spending less than 2 hours a week on Twitter (79 percent), email (57 percent), and Facebook (55 percent). This is surprising considering that 89 percent of respondents plan to use email more for their online marketing. While word of mouth is also an important way to generate ROI, emails have become the primary tool for business campaigns. Email marketing can be easily automated, helping staff improve efficiency and focus on other parts of the business.
Using digital marketing effectively
Online mediums are becoming increasingly important for consumers. Users will surf the Web, view social media and shop from their mobile devices, making it essential for businesses to support this audience. Investing in mobile marketing and data activism will enable decision makers to reach mobile clients and have actionable information that could lead to further growth, according to MarketingProfs contributor Ali Behnam. However, organizations must ensure that their campaigns are flexible enough to adapt to any situation. Having a high level of responsiveness will help provide better products and create more effective marketing content that’s directly relevant to the audience.
“With the right digital marketing foundation, they can deploy and launch revenue-generating campaigns and solutions faster than ever—without relying on ongoing IT assistance,” Behnam wrote. “Marketing agility increases revenue while reducing IT costs.”
Online marketing is a convenient way to reach consumers, but some clients still prefer voice interaction. Fonality’s business telephone solutions will give your company the tools to provide quality customer services and a reliable connection for a positive experience. To find out more about these solutions, contact a Fonality representative today.