We talk about landing pages quite a bit on this blog. In the past few months alone, we’ve gone over the elements of a great landing page, how to optimize those elements for conversion, and one post dedicated completely to optimizing calls-to action using the C.R.A.F.T. method.
But not all of us has the skills to actually put all of these elements together into a beautiful, optimized landing page. That takes coding experience, and a lot of marketers’ experience doesn’t include that. We come up with the ideas and content, and pass it off to someone else.
But depending on what’s going on at your company, that can take a while. And time is money, right? The sooner you get that new landing page for your awesome new eBook up and running, the sooner you can start collecting leads from it.
Needless to say, you want landing pages up as soon as possible in cases like these. Your quickest option might be to find a nifty little tool that will help you make a landing page yourself without learning how to code.
There are tons of tools out there that will let you create landing pages, either by creating your own templates or using one of theirs. They range from free tools with limited options to landing page creators best for big enterprises with large marketing budgets. They’re anything from WordPress themes and plug-ins to cloud software tools.
But as you’re researching what tool to try out, you’ll probably see the same names popping up over and over. That’s because they have great reputations. So to save you some time before creating your next landing page, here’s some info about 5 that you should consider:
HubSpot is always among lists of the best inbound marketing companies. I mean, their co-founders literally wrote the book on inbound marketing. If you use HubSpot for other areas of your marketing, it makes perfect sense to use their landing page tool. Although other landing page tools can integrate with HubSpot’s software, if you have access to HubSpot’s own landing page creation tool, why not use it? The only exception would be for the company’s most basic package, which doesn’t include A/B testing for landing pages (more on that next week).
Is this product for everyone? No, because you can’t just use and pay for the landing page part of their software. But if you want to really get your company into inbound, you’ll want the other features, too. And their landing page tool has some awesome features others don’t: personalization, smart fields, and responsive design.
InstaPage takes a different approach to pricing than the rest of these services, which is great for companies who don’t foresee a lot of traffic or need for more pages. Instead of a monthly contract, you pay for what you get. Your first landing page is free and each additional one is $9, first 100 unique monthly visitors are free, $0.0002 for each additional one, etc.
Like a lot of the other tools in this post, they aim to provide everything landing page-related. I have to say, I was extremely impressed with their landing pages, which made me wonder why I hadn’t heard of the company sooner. They also have a ton of widgets so your landing pages can include things like a Facebook or Twitter feed, a map from Google maps, or a blog’s RSS feed.
Like many of the other services here, your first landing page with KickoffLabs is free with their branding on it. But what makes them stand out is that they have integrated email marketing, too. Their templates include squeeze pages, contest pages, “coming soon” pages, and more.
One feature that’s particularly interesting is called “Magic Contact Data,” where after you have someone’s email address, they can find locations and social profiles of the contact. Their API also lets you embed the page in a Facebook tab or WordPress site.
Lander offers several different layout types for different types of businesses, both B2B and B2C. They also recognize that even within those types, businesses run different kinds of campaigns that require different landing page structures, from lead generation to building email lists. Everything is drag-and-drop so you don’t need to mess with any HTML or CSS, and it includes an analytics dashboard, A/B testing, and a form builder.
All of their plans include unlimited landing pages, as the pricing structure is based off of number of visitors instead of number of landing pages created. There’s even a free option for less than 500 visits per month, which is great for companies that are small but have a lot of marketing campaigns and initiatives. The cheapest paid plan is only $25/month, so even the paid plans are great for small businesses and budgets.
When someone says “landing page masters,” I think “Unbounce.” And they don’t just give you the tools, they teach you how to use them through a variety of means. Their writing has already made our list of awesome online marketing blogs and one of their webinars inspired a “crafty” blog post last week. They have a free, branded plan, but also enterprise solutions used by companies like Amazon and LinkedIn.
Some of their best features, aside from the ability to handle and manage everything related to your landing page in one place? Their custom templates cover everything from mobile apps and “coming soon” pages to downloadable assets and social media contests. They also have mobile-ready ones for on-the-go audiences and integrate with lots of other marketing tools, like MailChimp, Salesforce, and HubSpot.
What do you use to make landing pages? Can you share your experience with any of the tools listed above?