An eye-opening new post by NetBase Chief Evangelist Malcolm De Leo analyzes the correlation between social media sentiment and stock price for Netflix following the company’s controversial decisions about how it would distribute movies and charge customers for its services.

Malcolm’s post investigates how Netflix could have used social media listening and understanding tools to avoid the strong negative reaction to the changes—or at least to react more quickly during the crisis and preserve more brand equity and stock value.

It’s a fascinating read—check it out here.

Also, you can get an even more complete picture of social media sentiment about Netflix by reading this related post by Localspeak, “Love Lost—Netflix, Listen Up!”