James SpillaneContractors can use a simple trick to increase their traffic and lead levels from their Adwords campaign. Are you using this?
If you are a general contractor (renovations, remodeling) or a home services contractor (plumber, hvac, etc.) AND you use Google Adwords to bring targeted traffic to your website, I’m going to show you a simple way to get more online traffic and leads to your website.
An Important Way For Contractors To Approach Their Google Adwords Campaign
If you are running your own Google pay-per-click campaign, there are all sorts of tricks that we professional Adwords experts use to get more leads for less money for our clients.
One is continuous A/B split testing of your ads. In a minute I will show you a great example of how best to do that and how it will benefit you.
But first, I want you to think of your ads as one of your sales people. The first sale you have to make in Adwords is to convince the internet searcher to come to your website instead of your competition.
Why not double your odds? If you have 2 ads, rotating evenly, it is like hiring 2 sales people who are competing against each other to get more response.
After awhile, one of your sales people is getting twice as many sales. What do you do? You release the low performer and hire another sales person. Then, you start the process all over. Can the new sales person dethrone your existing sales champion?
Note: When we do our free Adwords audits for businesses that have been managing their own campaign, many of the campaigns either slap up a single bland ad (without further testing), or they attempt to split test two ads… but do it all wrong. No wonder many Adwords campaigns are underperforming.
4 Steps To Creating An Effective Adwords Split Test
Folks, it is NOT hard to set up or monitor a split test. Watch this special video below that walks you through 4 crucial steps to getting the most out of an Adwords ad split test.
Remember: Contractors having success with Adwords don’t use it for business exposure but shrewdly focus on selling their services like Adwords pros. RETWEET THIS
As you saw in the video, the four steps can make a HUGE difference in your Adwords results. But, you have to do them correctly and methodically.
Are you doing A/B split testing on your contractor ads in Google Adwords? Are you doing it correctly?
I would estimate that less than half of the following businesses are:
- Remodelers
- Construction renovation
- General contractors
- Plumbers
- HVAC contractors
- Other home services contractors
Why Not Find Out For Sure How You’re Doing?
Take advantage of our free, no-obligation 25 point Adwords Audit. Split testing is only one of the areas we looked at. Find out if your current Adwords campaign is performing at peak capacity to maximize your leads at the lowest possible cost.
Don’t worry… if the campaign is in good shape, we will tell you (not sell you!).
Get your free Adwords review today! What are you waiting for?
This article was written for Business 2 Community by James Spillane.
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Adwords is great but can be pricey depending on your niche and keywords, but I use it and get about 20 visitors a day, i also have a few free advertising sites i use like http://www.boostasite.com , many of your readers should have websites and blogs and can list them on there.