There are many factors that go into a successful website, from usability to SEO, and much more. But people often overlook the importance of quality content. If the content on your website has spelling and grammar errors, isn’t factual, or is just plain boring, you are going to lose potential customers and discourage them from coming back.

Keep your intended audience interested in what you have to say or sell by following the tips below:

Don’t duplicate. Why would anyone spend time browsing through all the pages on your website if the content is the same throughout? If you don’t like to write, hire a professional writer and let them craft unique and persuasive content for each page of your website. Not only will this make your products and services stand out, it will help your site to rank better on the search engines.

Stop spamming. There’s nothing wrong with having ads on your website or blog – hey, we all have to earn a living – but going overboard can leave your prospective customers with a bad impression of your company. If your site or blog is so full of ads that it detracts from the content, you’ve got a problem. Reduce the number of ads you have on your site or blog and see if it helps boost your conversion rate.

Step up the quality. Think of the reasons why you would spend your valuable time reading someone’s blog or the content on their website. Most likely you would read something that was informative, factual, interesting, and engaging. If your web content is full of spelling errors or useless information, your reader won’t return. Quality content is necessary to sell your products or services and it helps establish your credibility as a company.

Don’t overdo SEO. Too much of a good thing will kill your conversion rates. But finding the right balance will help it. Keep this in mind when incorporating SEO into your web content. Always ask yourself if you’d read the SEO article, blog, or website content you just created and actually find it interesting and/or informative. If you wouldn’t read it, don’t expect your target audience to either.

Check out these links for more information about how you can create great web content:

7 Best Practices for Improving Your Website’s Usability

Seven Tips to Make Your Website Sing

And if you’re interested in increasing your visibility amongst the major search engines like Bing, Google, and Yahoo, Voice of North America can help. Voice of North America lets you post blogs about any topic you want, getting you quality link backs from relevant content.