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      • Coins to Buy on the Dip
      • Fastest Growing Crypto
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      • Long Term Investments
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        • Aqru Review
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        • What is APY in Crypto?
        • Yield Farming Platforms
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        • DAO Crypto Projects
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    • Bitcoin Price Prediction
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      • Axie Infinity Prediction
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      • Cardano Price Prediction
      • Chia Coin Price Prediction
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      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
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    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
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      • Buy Solana
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      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
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    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
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      • Buy Avalanche
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      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
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      • Buy DeFi Coin
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      • Buy Maker
      • Buy Polygon
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      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
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      • Buy NFTs on Binance
      • How to Flip NFTs
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    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
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      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
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      • Buy Ford Stock
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      • How to Day Trade Stocks
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      • Islamic Brokers
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      • Low Spread Forex Brokers
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      • Bitcode AI Review
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      • Immediate Edge Review
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      • 7Tesler Review
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      • Bitcoin Smarter Review
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  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
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      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
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      • Best GameFi Cryptos
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      • Best Play to Earn Games
      • Crypto News
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      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
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      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
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      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
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      • DeFi Swap Exchange
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      • Worldwide Crypto Guides
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      • Buy Bitcoin AU
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      • Buy Bitcoin UAE
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      • Crypto Exchanges AU
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      • Buy Crypto
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      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
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      • Buy BTC with eToro
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      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
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      • Buy Solana
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      • Best Crypto Exchanges
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      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
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      • Bitstamp Review
      • Bitstamp Sign Up Bonus
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      • Coinbase Sign Up Bonus
      • Crypto.com Review
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      • Margin Trading Exchanges
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      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
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      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
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      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
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      • Best Web 3.0 Coins
      • Buy Basic Attention Token
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      • Buy Filecoin
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  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
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      • Best Metaverse Coins
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      • NFT News
      • Celebrity Backed NFTs
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      • New NFT Projects
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      • Invest in the Metaverse
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      • Metaverse Real Estate
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      • Identity 20XY Review
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      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
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      • Best Cannabis Stocks
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      • Best DeFi Stocks
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      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
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    Digital & Social⟩Online Marketing

    How To Conduct A Keyword Research Plan & Outline For Your Small Business

    author imageJames Spillane Last updated: 30 September 2014
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    Surveys from Merchant Circle have shown that the search engine optimization is the single most desirable marketing medium for small and midsize businesses. These business owners understand the benefits that organic search traffic provides, but don’t always get the results they hoped. One of their biggest mistakes is failing to identify the best keywords to optimize their site for.

    Common Keyword Research Mistakes Small Businesses Make

    Identifying the right keywords to target is an essential step for every SEO campaign. Here are some mistakes that small business owners make:

    • They try to optimize for their company name rather than industry-specific keywords.
    • They target highly competitive keywords that are nearly impossible to rank for.
    • They target keywords that few customers are searching for.
    • They target keywords that aren’t likely to convert.

    Many businesses have very effective onsite and offsite optimization campaigns, but they don’t benefit from them because they chose the wrong keywords. You need to conduct a thorough keyword research plan first.

    Identifying the Best Keywords to Optimize for

    There are a number of ways that you can choose keywords to optimize for. Here are some keyword research basics that you will want to be aware of.

    Google Adwords Keyword Planner

    Google provides data on almost every keyword that people search for. You can find this information through the Google Adwords Keyword Planner. Here are some steps that you should use with the keyword tool.

    Identify Potential Keywords

    You may have difficulty coming up with some keywords off the top of your head. Fortunately, the Keyword Tool has a couple of options to help:

    • You can add keywords that you are interested in analyzing in the “Your product or service” page. Despite the name of the column, this line doesn’t necessarily have to be limited to your product or service. You can include any phrase that your viewers
    • You can enter your webpage URL in the column “Your landing page.”

    You will see a page with data on related keywords. You can click on any of the phrases under the column “Ad group ideas” to see additional keywords worth optimizing for.

    Filter for Ideal Keywords

    The Keyword Tool also has a number of filters that can help you narrow your search. You can use the “average monthly searches” filter to restrict your search to keywords that have a minimum search volume (such as 100 searches a month). You can also filter searches based on the suggested bid for Google Adwords ads. Some businesses use this bid to target ads that seem to be less competitive. While this isn’t the best way to filter overly competitive ads, it is a filter worth exploring.

    Vet for Future Conversions

    Targeting high traffic keywords isn’t enough. It is equally important that you make sure those keywords are relevant to your users. The purpose of optimizing your site for Google traffic is to make sure that your keywords convert into sales.

    Unfortunately, there aren’t any software programs that can tell you which keywords will convert. You will need to rely on your own judgment, but here are some guidelines that can help:

    • All keywords should be relevant to your industry
    • Longer, descriptive phrases (referred to as long-tail keywords) tend to provide higher conversions and are easier to optimize for. You will want to optimize for some of them as well.
    • The keywords should be clear and understandable to your target market. Avoid terms that would be used by other professionals, because the focus should be on drawing your customers to your landing pages.

    You will need to get in the mindset of your customers to decide which keywords are relevant. Try to be as objective as possible.

    Outlining Your Keyword Strategy

    At this point, you should have vetted a number of keywords that may be worth targeting. You will want to go through the list and decide which ones to prioritize. Here are some things that you will want to do:

    • Identify your two or three most relevant keywords. You should optimize for these words on your homepage. These are the keywords that you will probably be optimizing for the most.
    • Look for a few other relevant keywords. These words will be used for landing pages for more specific products and services.
    • Look at your long-tail keywords. These words will be easier to rank for. Some of them will have high conversion rates, while others will draw prospective viewers to your site.

    Your SEO campaign will be much more successful if you target the right keywords upfront. Take the time to do your keyword research properly.

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      This article originally appeared on Tank Marketing and has been republished with permission.
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    author image

    Author: James Spillane

    James is a BSc Physics grad, attending Imperial College London and becoming interested in the gambling industry around the time of the online poker boom. His previously published work can be found on Rakeback.com and more recently InsideBitcoins.com and DeFicoins.io. Currently James is a content editor and writer covering Bitcoin

    … View full profile ›


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      Discuss This Article

    Show Comments (1)
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    • David Viniker says:
      October 3, 2014 at 1:52 am

      Thank you for an excellent summary post. The point you make “They target highly competitive keywords that are nearly impossible to rank for.” is the key to good SEO – but how do you identify those good keywords that are possible to rank for? IMHO the average Total Page Reputations of the pages currently on the top page of Google for your keywords is the best means: Total Page Reputation includes the reputations of the page and the website. The only indication provided by Google on page reputation is the PageRank of the page and the only indication we are give on the reputation of the website in the eyes of Google is the PageRank of the HomePage of the website.

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