Search Engine Marketing ChecklistThere are a lot of tasks that make up an online business, and that includes search engine marketing. Before you finalize and publish your materials online, make sure you’ve accounted for the following factors:

1.  Keywords

It goes without saying that you have to optimize all of your search engine marketing content. Software like “SEMrush” can help you ensure that your SEM is placed correctly, avoiding punishment from online watchdogs such as Google Panda. Make sure your content is optimized correctly before you publish your marketing material online.

2.  Tracking

No matter what analytics programs you use, you need to make sure you’re tracking the optimization of your web marketing materials. PPC ad optimization and cost-per-click rates have prices to account for and if you don’t have the means to monitor their performance, you may allow costs to escalate unnecessarily.

3.  Mobile-Friendly

The mobile component of online marketing cannot be neglected, especially with a growing portion of the population using their mobile devices as a primary means to scan the Internet. It’s up to you to make sure all of your SEM information appears as it should on portable devices.

4.  Video

Optimization of video SEO and SEM is another necessity, especially with the sheer amount of the visual media online today. Too often, businesses upload their videos and don’t bother optimizing them with keyword phrases. No matter what media you upload online, videos or otherwise, you have to make sure it’s optimized in order to obtain as many organic search opportunities as possible.

5.  Testing

Publishing online does not have a one-size-fits-all solution, yet there are still a lot of businesses that think they can post their content wherever they want without any forethought. Such an approach simply doesn’t work, especially with social media, which encourages publishing material online quickly and frequently. Test your content whenever posting it. If it displays properly and is optimized correctly, your job is done; if not, remove it and start over. It can be tedious, but it will save you headaches later.

This article This Checklist Makes Search Engine Marketing a Breeze was originally published at Numero Uno Web Solutions and has been republished with permission.