Twitter Facebook LinkedIn Flipboard 0 Today I received an email trying to sell me on “reputation management”: If you’re not familiar, these types offer relief from a bad review on websites like Rip Off Report, Glassdoor, and Pissed Consumer– site rife for abuse with anyone with an axe to grind against an individual or company. But these “reputation management” services are almost as scammy as the review sites themselves. Often, they’re the same companies— we know a few of them, and some have been exposed in this racket last month. I have a lot of experience over the last 10 years in SEO– and know what techniques are legit vs fluff. They all charge exorbitantly and then keep charging you to “push the bad things back down”. The only reputable player here that I know of is Vendasta. Instead of relying on outdated and shady SEO practices that no longer work, they provide tools to increase positive mentions and engagement to offset the bad. Meanwhile, the snake oil sellers abound, like bottom feeders. They’ll try to whiz-bang distraught business owners who got a negative review with the same old tactics, just rebranded. You’ve heard the proverbial man in pinstripe crowing on the internet street corner: “Step right up! We’ll post your website to directories! SEO! The Google! PR! Instant Raaaankings! We promise instant results!” “I’ve kinda heard of these things! Sign me up!” says an alternate universe version of yourself who doesn’t know any better. And now you’re part of their game– a scammy descent into the abyss of the bottom feeders where they’ll tell you “Oh no, your enemies have fought back, we need more ammo (read: money)”. And at the end of the day, they’ll nibble away as much as they can before fleeing with your cash. The only real way to deal with it is time and effort by building a personal brand that highlights your successes via accolades and endorsements– cast a light bright enough to dispel the shadows while sharing your passion with the world. Long story short- social and video posts now rank higher on Google and other sites. You can indirectly address any reputation issues by having clients produce great content and actually take care of their customers instead of trying to bury it (which won’t work). Original Article: https://www.dennis-yu.com/why-you-cant-buy-your-way-out-of-a-bad-review/ Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Connor Brooke.Learn how to publish your content on B2C Author: Connor Brooke Connor is a Scottish financial expert, specialising in wealth management and equity investing. Based in Glasgow, Connor writes full-time for a wide selection of financial websites, whilst also providing startup consulting to small businesses. Holding a Bachelor’s degree in Finance, and a Master’s degree in Investment Fund Management, Connor has … View full profile ›More by this author:ACH Crypto Price Prediction 2022 – Is it a Buy?Lucky Block Partners with Dillian Whyte ahead of Heavyweight Showdown with Tyson FuryNFT Pixel Art – The Best NFT Collections for 2022