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    • Best Cryptos
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      • Best Crypto Winter Tokens
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      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
    • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
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    • Crypto Games
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    • Crypto Wallets
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      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
    • Bitcoin Casinos
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      • Ethereum Casinos
      • Earn Free Crypto
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        • Earn Free Bitcoin
        • Make Money With Crypto
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        • Aqru Review
        • Best Staking Coins
        • Crypto Interest Accounts
        • Crypto Lending Platforms
        • Crypto Loan Sites
        • Crypto Savings Accounts
        • Crypto Staking
        • Earn Interest on Bitcoin
        • Earn interest on Ethereum
        • Earn Interest on Stables
        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
      • DeFi Crypto Guides
        • Best DeFi Apps
        • Best DeFi Interest Rates
        • Best DEX Coins
        • DAO Crypto Projects
        • DeFi Lending Platforms
        • DeFi Staking Platforms
        • DeFi Swap Exchange
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        • Buy Bitcoin AU
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      • Bitcoin Mining Sites
        • Best Coins to Mine
        • Ethereum Mining
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        • Financial PR Agencies
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        • Web3 Marketing
  • Cryptocurrency
    • Buy Crypto
      • Buy Bitcoin
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
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      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
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      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Staking Projects
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Trading Card Games
      • Sport NFT Drops
    • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • Real Estate Investment Club Review
      • Identity 20XY Review
      • NFT Land Projects
    • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
    • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
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      • OpenSea
      • Rarible
  • Stocks
    • Types of Stocks
      • Best Biotech Stocks
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      • Buy Adobe Stock
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      • Buy DWAC Stock
      • Buy eBay Stock
      • Buy Etsy Stock
      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Lockheed Martin Stock
      • Buy Matterport Stock
      • Buy Monday.com Stock
      • Buy Meta Stock
      • Buy Medifast Stock
      • Buy Netflix Stock
      • Buy Nike Stock
      • Buy Nikola Stock
      • Buy NRG Stock
      • Buy Rivian Stock
      • Buy Roblox Stock
      • Buy Pfizer Stock
      • Buy SAVA Stock
      • Buy Spotify Stock
      • Buy Tesla Stock
      • Buy Samsung Stock
      • Buy Upstart Stock
      • Buy XELA Stock
      • Buy Zoom Stock
    • Buy Stocks
      • Buy Shares UK
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      • Buy 5G Stocks
      • Buy Cannabis Stocks
      • Buy Coinbase Stocks
      • Buy Dividend Stocks
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
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      • Invest in Stocks
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  • Trading
    • Best Trading Platforms
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      • Capital.com Review
      • Copy Trading Platforms
      • Demo Accounts for Stocks
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      • How to Day Trade Stocks
      • How to Trade Commodities
      • How to Trade Crypto
      • How to Trade ETFs
      • How to Trade Gold
      • How to Trade NFTs
      • How to Trade Oil
      • Islamic Brokers
      • Low Margin Rate Brokers
      • Paper Trading Platforms
      • XTB Review
    • Best Forex Brokers
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      • Best Forex Brokers IN
      • Best Forex Brokers UAE
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      • Best Stock Brokers ZA
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      • Best Forex Signals
      • Best MT4 Brokers
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      • Best Scalping Brokers
      • High Leverage Brokers
      • Low Spread Forex Brokers
    • Trading Robots
      • Algorithmic Trading
      • Bitcode AI Review
      • BitiCodes Review
      • Bitindex Prime Review
      • BitIQ Review
      • BitTrader Review
      • Crypto Bank Review
      • Crypto Boom Review
      • Crypto Engine Review
      • Immediate Edge Review
      • Meta Profit Review
      • Metaverse Profit Review
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      • Oil Profit Review
      • Prime Advantage Review
      • Quantum AI Review
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      • Teslacoin Review
      • Today Profit Review
      • 7Tesler Review
    • Bitcoin Robots
      • Automated Trading
      • BitAlpha AI Review
      • Bitcoin 360 Ai Review
      • Bitcoin Blueprint Review
      • Bitcoin Circuit Review
      • Bitcoin Code Review
      • Bitcoin Digital Review
      • Bitcoin Freedom Review
      • Bitcoin Motion Review
      • Bitcoin Prime Review
      • Bitcoin Profit Review
      • Bitcoin Revolution Review
      • Bitcoin Rocket Review
      • Bitcoin Smarter Review
      • Bitcoin Up Review
      • BitcoinX Review
      • Bitprime Gold Review
      • BitProfit Review
      • Bit Index AI Review
      • British Bitcoin Profit
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Alerts Sites
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
      • Crypto Exchanges CA
      • Crypto Exchanges DE
      • Crypto Exchanges SG
      • Crypto Exchanges UAE
      • Crypto Exchanges UK
      • Crypto Exchanges ZA
      • Bitcoin Mining Sites
      • Best Coins to Mine
      • Ethereum Mining
      • Litecoin Mining
      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
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      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Staking Projects
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      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
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      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
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      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
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      • NFT Trading Card Games
      • Sport NFT Drops
      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • Real Estate Investment Club Review
      • Identity 20XY Review
      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Best Upcoming IPOs
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      • Buy Shares UK
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      • Buy Nio Stock
      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
        • Best Forex Brokers AU
        • Best Forex Brokers CA
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    A Beginner’s Guide to Google Webmaster Tools

    author imageJay Leonard Last updated: 2 July 2014
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    Your website is like a high-performance car. Similar to a Porsche, your website should grab attention, navigate easily and hit max speeds. To keep a A Beginner’s Guide to Google Webmaster Toolsfancy sports car in tip-top shape, you use a specialized mechanic. To keep your website in tip-top shape, you should use Google Webmaster Tools (GWMT).

    Think of this Google feature like a toolbox full of fine-tuning agents that can help you improve your website. GWMT isn’t just about performance either; you can learn how customers find your site and use this information to tweak certain pages and boost website traffic.

    “Google Webmaster Tools is a free resource that gives you a ton of useful information,” says Chipper Nicodemus, our Search Engine Optimization (SEO) Manager. “You don’t need to understand Google’s algorithms or have a vast Internet background to use it, either. It’s a user-friendly tool that business owners should dive into.”

    At VerticalResponse, we want you to get the most out of your website. So, let’s follow Nicodemus’ advice and dive right in. We’ve created a guide to walk you through all that GWMT has to offer.

    Set up and verification
    First, you need to sign in to GWMT. If you have a Gmail account, you’ll need your Gmail password. From there, you’ll enter the URL of your website. You’ll also need to verify that you’re the owner of the site. There are a couple of ways to do this, and it varies depending on things like where you created your site. To figure out which process is right for your site, check out this link to the GWMT verification methods.

    Familiarize yourself with the dashboard
    Once you’ve set up and verified your account, you’ll be able to access the GWMT from one dashboard. Our guide will go through each one of the tabs on the left. We’ll explain what each feature does and tell you what you can learn from it.

    http://www.business2community.com/wp-content/uploads/2014/07/dashboard.png

    Site messages
    If Google wants to communicate with you, this is where they do it. For instance, Google will send you a message if there have been any attempts to hack your site, or if a new version of software is needed. It’s just like an inbox; you want to keep an eye on incoming messages.

    Search appearance

    Structured data

    • When you do a search, you’re presented with a list of relative links. Each link has a brief description under it, which helps users decide which link is best suited for their needs. For example, when you Google “Best Italian restaurant in Miami,” you get these results with snippets under each link.

    http://www.business2community.com/wp-content/uploads/2014/07/snippets.png

    • Wouldn’t it be nice if you could control what those snippets say about your business? You can do that by creating structured data, which is what Google uses to create your snippet.
    • To create this data requires some HTML knowledge. It does get a little technical, so if you’re a beginner, we suggest you check out the next option on the list, data highlighter, which is an easier tool to use that achieves similar results. However, if you’re up for a little challenge, GWMT has a step-by-step process on its website to help you create the snippet that appears in a web search.

    Data highlighter

    • Think of the data highlighter as a tool to teach Google what’s important on your site. You don’t need any HTML experience, just go into your site, highlight certain types of data and categorize it. For instance, if a local hotel highlights text about its upcoming concert series and categorizes it under “event,” Google will showcase it in a search like this:

    http://www.business2community.com/wp-content/uploads/2014/07/event.png

    • There are several kinds of data that you can highlight including: articles, events, local businesses, restaurants, products, software applications, movies, TV episodes and books.
    • Like the structured data tool, you’re telling Google what information should show up when your site is searched.

    HTML improvements

    • If there is something you can do to make your user’s experience better, Google will let you know in the HTML improvement section. Here’s a look at what might appear:

    http://www.business2community.com/wp-content/uploads/2014/07/htmlimprove.jpg

    • You might see suggestions like “duplicate meta descriptions.” You’d fill out this field to describe a particular entry. For example, when you write a blog post, you’d put a brief description of the post in the Meta description field. You don’t want duplicates, so Google will warn you about something like that in the HTML improvement section.
    • You’ll also see title tag suggestions. These titles are what show up as links in the search. For example, when you search “VerticalResponse,” the purple text is the title tag and clickable link. These suggestions will help you fine tune your titles so searchers know what your site is all about.

    http://www.business2community.com/wp-content/uploads/2014/07/titletag.png

    Site links

    • You know those additional links that show up under the search results? They’re called site links. For instance, when you search “VerticalResponse” you not only get the link to the main page, you also get a series of other links, like the “Log In” and “Pricing” links that you see below. These are site links.

    http://www.business2community.com/wp-content/uploads/2014/07/sitelinks.png

    • Right now, Google selects these links for you, but through this tab on GWMT, you can demote a link if you don’t want it to appear in your search results. Just put in the URL of that particular page and click “demote.”

    Search Traffic

    Search queries

    • This is probably the most beneficial tab on the GWMT. Here you’ll find out how people get to your website.

    http://www.business2community.com/wp-content/uploads/2014/07/searchqueries.png

    • You’ll see a list of search terms that led people to your site, which is a valuable tool, says Nicodemus. “As a business owner you assume you know which words people are using to find your site, but this list can reveal terms that you weren’t even thinking of,” he says.
    • Learning these search terms might persuade you to make some product adjustments, Nicodemus says. For instance, if you’re selling coffee mugs online and a lot of people find your site by searching “brown coffee mugs” and you’re only selling black mugs, you might consider adding brown mugs to your product line. “It’s a great way to find missed opportunities,” Nicodemus says. “Business owners can use this information to add products, remove under-performing products, and create relevant blog content that uses these keywords.”
    • The search queries page will also show you a graph of impressions and clicks. Impressions are the number of times that your site showed up in search results. Clicks are the number of times people actually selected your website from the results, and the click through rate is the percentage of impressions that resulted in a click to your site.
    • How do you keep these stats high? One of the best ways is to keep your site updated regularly with high quality content.

    Links to your site

    • This section tells you who links to your site and how. It’s organized in basic categories like “Who links the most” and “Your most linked content.” Why does this matter? The more quality sites that link to yours, the better your Google ranking. If you’re providing quality content, other sites will link to your content naturally.

    Internal links

    • To improve navigation on your site, you’ll want to provide internal links. For instance, on this VerticalResponse page “Check it out” and “Apply now” are two internal links that take customers to another spot within the website.

    http://www.business2community.com/wp-content/uploads/2014/07/internallinks.png

    • Internal links make it easier for people to surf your site and tell Google the importance of a page. The more internal links that point to a page, the more Google assumes its significance.

    Manual Actions

    • This tab is another way for Google to communicate with you. If there are any actions that you need to worry about, Google will let you know.

    Google Index

    Index status

    • This tab shows you the total number of URLs that Google has recognized and will appear in search results. Google finds these URLs with a ton of computers that “crawl” through the Internet to look for new and updated pages online. Once a new page or an update is found, the Googlebot scans it for important information and indexes it so it can be found during a search.
    • The index tab shows you the number of URLs the bot found. Why is this important information? You want to make sure that Google can find and index your site. A steady increase in the number of URLs is proof that Google can find your site and catalog the content on it. Here’s a good example.

    http://www.business2community.com/wp-content/uploads/2014/07/index.png

    • If you see dramatic increases or decreases in the graph you might have a problem with your server, or something is blocking Google from crawling your site and you’ll want to investigate further. Again, a steady increase is all you really need to look for here.

    Content Keywords

    • This is a list of the most significant keywords that are used throughout your site.

    http://www.business2community.com/wp-content/uploads/2014/07/contentkeyword.png

    • The keywords are listed in order of usage, with the most used keywords at the top. You can click on each word and see where it appears on your site. This information, along with the search queries information, can tell you how Google interprets your business site.
    • If you feel like the keywords that are listed aren’t accurately reflecting your site, it’s time to rethink your content strategy. You might consider making a list of keywords you want associated with your site, and add the keywords that people are using to find your site (found under the search queries tab) and create a master list of keywords. Use those keywords in your website content and blog topics.

    Remove URLs

    • If Google has indexed a part of your website that contains confidential information, you can send a request to have that URL removed. This should only be used for emergency cases, like exposed confidential data.

    Crawl

    Crawl errors

    • As the Googlebot crawls through your site, it will list any errors it finds with your site. Here’s a look at a typical list of crawl errors.

    http://www.business2community.com/wp-content/uploads/2014/07/crawlerrors.png

    • The most common error is a 404, which means the page can’t be found. If you’ve redesigned your site, you might see this a lot if you didn’t redirect people to the right page. You’ll also see these error messages if you take down old content. If another website linked to that old content, you’ll get the 404 error message too. If that’s the case, send an email to the site manager and ask to have the link updated.

    Crawl stats

    • This shows you how often Google is crawling your site. You’ll want to check this graph from time to time to make sure that Google is scanning through your content. If you think Google should be checking in more often, make sure you’re updating content regularly and you’ll keep the bot coming back for more.

    Fetch as Google

    • This handy tool lets you see a webpage the way Google does. Just enter a URL and hit “Fetch.”

    http://www.business2community.com/wp-content/uploads/2014/07/fetch.png

    • This option is particularly helpful if you’re trying to troubleshoot issues with your page. For instance, if you have crawl errors or HTML suggestions and you’re making attempts to fix those issues, you’ll be able to fetch the page and see if the problem is fixed in the eyes of Google.

           Blocked URLs

    • If you have content on your site that you’ve blocked from Google on purpose, you’ll see a list of those links here. Remember when we talked about confidential pages that you didn’t want Google to include in searches? You can keep track of them here.

           Sitemaps

    • A Sitemap is exactly what it sounds like; it’s a map that helps Google recognize all of the pages on your site. This isn’t something the Googlebot handles, you actually have to create an XML sitemap and submit it to Google. How do you do that? We suggest using XML-sitemaps.com. This site will walk you through the process and get the information to Google. It might sound techy, but it’s beneficial. If you can get Google to recognize all of the pages on your site, your searchability will increase.

           URL parameters

    • This section allows you dictate which URLs Google crawls, but unless you’re an Internet aficionado, you’ll probably want to stay away from this. If you enter the wrong URLs you can negatively affect your site. It’s best to leave this one to the pros.

            Malware

    • If your site has fallen victim to hackers, Google will let you know. You can also request a malware review from Google to make sure all infected areas are clear.

           Security issues

    • This tab is another way for Google to get in touch with you should there be any security concerns. It’s just another inbox-like feature that you should monitor.

    Additional tools

    • You’ll find some helpful resources in this section. We’ll go over the most important and easy-to-use tools.

    http://www.business2community.com/wp-content/uploads/2014/07/otherresources.png

    Google Places

    • You want customers to be able to find your business, its location and contact information in a snap, right? Then you should check out Google Places. In a few simple steps you’ll get your business on the map – literally. A map with a pin showing your location will appear in search results. Other important information will also pop up in searches.

    Google Merchant Center

    • When you Google “new shoes,” a list of relevant links come up along with several pictures of products.

    http://www.business2community.com/wp-content/uploads/2014/07/googlemerchant.png

    • To improve the chances of your products showing up in these product listing ads, you’ll want to follow the link to the Google Merchant Center. You’ll be able to enter information about your product and improve your searchability.

    Page Speed Insights

    • If a customer has to wait for your page to load, they might get impatient and go to a competitor’s site. To avoid this, use the Page Speed Insights tab to see just how fast your page loads on both a desktop computer and a mobile device. Check out the report below.

    http://www.business2community.com/wp-content/uploads/2014/07/pagespeed.png

    • You’ll get a rating. In this case, the desktop rating is 81/100. To improve the speed, it gives you a list of things you can change to make your page load faster.

    Labs

    Author stats

    • If you’re writing content for your site or for others, you can see a list of your top ranked articles. Of course, you’ll need to associate your articles with your Google profile for the posts to show up. You can learn more about that through the Google Authorship site. It’s worth your time. It shows you what articles are getting read so you can adjust your topics accordingly.

    Instant preview

    • This option is a lot like Fetch as Google, it shows you a page as Google would see it. It also tells you if there are any errors as the bot works to preview the page. Again, it’s another way to learn about bugs in your system.

    Hopefully, we’ve helped you learn your way around GWMT. It’s a powerful tool for business owners who want to improve their website performance and traffic without spending a dime.

    Are you using GWMT? Which features do you find the most valuable?

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      This article originally appeared on VerticalResponse Email Marketing Blog for Small Business and has been republished with permission.
    Find out how to syndicate your content with B2C


    author image

    Author: Jay Leonard

    Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of

    … View full profile ›


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      Discuss This Article

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    • Diego says:
      July 5, 2014 at 10:37 am

      As a computer technician at D&D Gap logistics I’m often ask questions about things outside of my field like search engine optimization, SEO. When I first started learning about SEO I had no idea of Google Webmaster Tool. The tool is a very powerful tool to use to keep your website up and running health. One of the most important feature to me is the fetch feature. If you build a new page or make major changes to an existing page this tool will keep your site up-to-date and indexed on Google correcting old content that is saturated in Google Search engine.

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