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        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
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        • Best DeFi Apps
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        • DAO Crypto Projects
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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      • Stepn GMT Price Prediction
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    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Review
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      • Margin Trading Exchanges
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    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
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      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
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      • Cheapest NFT Projects
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      • New NFT Projects
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      • Sport NFT Drops
    • Invest in the Metaverse
      • Best Metaverse Apps
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      • How to Invest in NFTs
      • Metaverse Projects
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      • How to Day Trade Stocks
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      • Islamic Brokers
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
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      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin IN
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
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      • Crypto Exchanges AU
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      • Bitcoin Mining Sites
      • Best Coins to Mine
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      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
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      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
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      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Best 5G Stocks
      • Best Upcoming IPOs
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      • Company Stocks
      • Buy Adobe Stock
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      • Buy Disney Stock
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      • Buy Ford Stock
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      • Buy Nio Stock
      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
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        • Best Forex Signals
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        • Trading Robots
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    Digital & Social⟩Online Marketing

    Back to Basics: Why Do I Need a Website for My Business?

    author imageJay Leonard Last updated: 14 July 2014
    Twitter Facebook LinkedIn Flipboard 3

    We’ve officially entered the Golden Age of the Internet, where Google is king and Amazon is queen, yet there are still many businesses that don’t have websites set up. Maybe the owners think they’re too small, just them and one or two employees, or perhaps their good or service isn’t really something that can be sold online.

    While both may seem like valid points, the fact is that having a website for your business is an absolute essential, no matter what you’re selling or what service you provide. Not all people use the Internet simply for shopping. It’s also an invaluable research tool.

    Need a little more convincing? Read on to learn about why your business needs a webpage now.

    Open all day, every day

    The best reason for having a site is the accessibility it provides. Even when your store is closed and your employees have gone home, your customers still have a way of finding out about you on their own time.

    brick and mortar store / online store

    GAP’s flagship store in Ginza and their online store. GAP Flagship in Ginza by Kakidai 2012 | CC BY SA

    Remember that not everyone is on the same sleep schedule as you. Many people work nights or work from home. They might not pass your store or maybe they don’t watch local TV or read the paper where you’re placing your ads. Your best bet at reaching those customers is online through a Google search. If your business has a page, they can take down a phone number or send an email to a contact address.

    By simply having a presence online, your chances of being found by new customers increases indefinitely, much more than it would if you were to hand out a stack of business cards.

    Make a positive first impression

    Consumers have gotten savvier and more determined to find a good service and a knockout deal. Rather than visiting store after store or calling one service and then another, people are taking to the Internet to find out all they can on a business, good or service.

    Chances are many of your customers will first learn about your business from visiting your site, which then becomes your first opportunity to make a lasting, positive impression. A site that looks clean and is easy to navigate makes a big difference with consumers while a confusing one will drive them away.

    Even if you’re not selling your good or service online, a webpage will direct readers looking to contact you, which then leads us to…

    Showcase yourself and your message

    Whether you’re an artist or you manufacture a good, you have a message. Maybe you love painting landscapes or you’re dedicated to creating environmentally-friendly products. Whatever you do or represent, a webpage is a great way to show off your talents and products for your customers to see.

    design and service gallery

    Select Kitchens’ kitchen design gallery.

    Artists or manufacturers should always be posting pictures of their work to show off to potential customers. Even if you do not want to sell online (although you should), you have to entice customers enough to come to your shop to check out your products. An image gallery will show off your unique talents and demonstrate the benefits of your business.

    Even if your business provides a service, such a plumbing or carpet cleaning, highlight what your service does best and the employees who make it happen. Post pictures of a bathroom in disarray and then an image of the same bathroom after you’ve completed your work or of a carpet before and after it is cleaned. Visual examples let your customers know what they’re getting and how effective your work is.

    Of course, you might have too many employees to give each one a page or a blurb, but you can incorporate them into photographs and show them in action. If you offer an at-home service, some customers might like to see exactly who they will be inviting into their home. Pictures help ease their worries.

    Reachable anywhere

    The days of the phone book have long since passed and the browser is increasingly losing its users. Not all customers are sitting at home searching for a business on their laptops. Many are on the go, searching for a product or service on their phone or tablet, and if they can’t find you, then they’ll go to the person they can find: your competitor.

    A responsive design site allows users to quickly pull up your information and get in contact with you wherever they are. These sites are designed to adjust to any screen size, whether it’s a browser, tablet or phone. Consumers won’t miss out on your important information.

    Windows on Tuscany

    Windows on Tuscany‘s responsive web design

    Opportunity for lead generation and feedback

    The goal of any advertising campaign is, at its core, to generate leads that will turn into customers. A webpage can help you get the right kinds of leads that will better help you connect with interested customers, rather than to just a large group of people.

    Many businesses like to ask for webpage visitors to sign up for their newsletters or fill out a quick form in order to access certain content, such as an eBook or blog, on their site. Those who are interested in your product or service will go the extra mile for your content and sign up, which means you now have a handful of great leads who need only a bit more convincing.

    On an added note, your forms can also be a good way of judging how well your marketing efforts are working. By including questions such as ‘How did you hear about us?’ and giving several options, customers can tell you how they found you. If enough people give one answer, such as ‘search engine results,’ then you can better focus your marketing efforts in that direction.

    subscription form

    Gain credibility

    Before the Internet, most people combed through the yellow pages when they needed to call a car mechanic or find a pet groomer. If you weren’t listed, then you probably weren’t credible. The Internet has taken this a step further. It’s no longer enough to be listed in Google search results. You need a webpage to prove that you’re a credible business.

    Simply having a site gives you instant credibility with customers who are searching for your services online. Remember, these are savvy shopper who won’t necessarily go with the first company that pops up. Most shoppers will visit the company’s webpage first to check out what the company is, what it offers and how much it will cost. It gives them a sense of the company without ever setting one foot inside the actual shop.

    By not having a website, you deprive your potential customers of the opportunity to get to know you and your company a little better. The searching customer will probably go with your competitor, who does have a webpage, because he or she feels that the other company is more trustworthy.

    Don’t let (not having) a website hold you back.

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      This article originally appeared on Social Garden and has been republished with permission.
    Find out how to syndicate your content with B2C


    author image

    Author: Jay Leonard

    Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of

    … View full profile ›


    More by this author:
    • Mastercard CFO sees Growth Opportunities in Crypto
    • Marvin Inu Trending on Twitter – Is Tamadoge Next to Pump?
    • Hashed VC Reveals it Lost $3 billion worth of Luna in Crash

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      Discuss This Article

    Show Comments (3)
    Add a Comment
    • Jacob Masteron says:
      July 19, 2014 at 1:19 pm

      I think everybody needs a website for their business. Bill Gates once said “If you’re business isn’t online, your business will fail.” It’s vital for businesses everywhere to have a website to offer their products or services.

      I think one thing that many people overlook is having a blog for their business. I offer SEO services, and about 90% of my sales are leveraged off my blog. I never started blogging until about 6 months ago, which I found a “blogging success blueprint” so to speak, and ever since I followed that, my earnings have skyrocketed.

      If anybody is interested in the blueprint,(Not sure if it’s still available?) here is a link I had saved: http://bit.ly/1wzPiO3

      Regardless, You definately should have both of these. A Website, and a blog connected to leverage sales.

      Reply
    • Team 218 says:
      February 27, 2015 at 1:06 pm

      Remember this – a website isn’t for you, it’s for your CUSTOMERS. It’s for your 10 customers or 10,000 customers. It’s an investment in your most valuable asset. It tells your audience, current customer, and prospective clientele you are interested in them & what they need to know about your business, what your hours are, where you’re located and how to get in touch with you. Make it easier to do business. And remember while you’re doing all that planning and not executing, the 78% of customers who research online can’t see you. Invisible is not cool (unless you’re a Superhero and then it’s pretty cool).

      According to a 2013 Google survey of 3,800 small businesses across the United States:
      •55% of small businesses don’t have a website
      •90% of small businesses do not have a website that is targeted at mobile devices

      Yet the majority of their customers expect them to have one and 78% of customers do research online before making a purchase. Personally I can’t remember the last time I made a purchase of any significance without doing a little online research.

      Steve Jobs once said “The smallest company in the world can look as large as the largest company in the world on the web.”

      The only time you’re better off without a website is if you already have a crappy one.

      http://team218.com

      Reply
    • Curtis B says:
      January 24, 2017 at 2:43 pm

      Excellent article,
      I own a Digital Media agency with expertise in Web Design and Development ( http://www.SwiftSharks.com ) and my new clients often ask “Why do I need a website?”. I found it interesting at first, but it was repeated often. Along with what you covered in this article I often tell them that they need to be everywhere their potential customers/clients are. In the modern age it’s very important for any and every business to have a website.

      Reply

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