In October 2012 alone, U.S. Internet users conducted 17.6 billion direct search engine queries. And, almost a quarter of the search queries on Google have a local intent. Now that so many consumers use search engines to look for local businesses, getting your business listed on the search engine results page (SERP) is critical to getting more customers to your business. To ensure potential customers can find you online, it’s necessary to optimize pages like your website, business blog, local directory listings, social media pages, content sites, and more to appear in search.

So, what do consumers see when they search online? To find out, check out our “Anatomy of a SERP” infographic, which illustrates the different parts of a search engine results page where you can show up to potential customers. Then, read on for some useful tips you can use to optimize your content so that your pages appear higher in the results so more consumers find your business when they search online.

To learn more about how you can help consumers discover you on the search engine results page, check out these helpful topics:

Do you have any questions about the search engine results page? If so, let us know in a comment.