An Introduction To Email Marketing

A good email list is considered to be one of the most (if not the most) important assets an internet marketer can possess. By sending just one email, you can generate a five-figure sum in just one day. Can anything top that?

To make money from email marketing, you need the following:

1. Lots of subscribers
2. Good email copies

In this article I won’t really go into getting people on your email list, since the concept behind it is pretty obvious:

1. Get them on your website
2. Offer something valuable – like a report, ebook, or other stuff – in return for their email address.

Where To Get Email Copies?

As far as I know, you have two options:

1. There are dozens of courses and ebooks that teach you how to write compelling email letters that convert like gangbusters. If you have the money – buy some of them (If you are unsure which email marketing courses are, actually, great – visit the Warrior Forum. This is the “go to” place for people who want to learn internet marketing. Ask your question in the “Main Area,” and you will get lots of responses, because the community there is pretty tight).
2. You subscribe to all famous internet marketers that you know or have researched. These guys are pros when it comes to selling stuff. Copy their email letters and subject lines, study them and then change them for your own purposes.

Of course, you can fly solo and learn email marketing by trial and error, but trust me – the CTR of your emails will be low (unless you are a natural talent, to which I congratulate you, oh guru), and you will lose a lot of time.

What is CTR?

An email CTR (or click-through rate) is the ratio of clicks through your site in received emails. By knowing the CTR of your emails, you can see whether your campaigns are successful; and if they are not, you can easily make the necessary changes.

But CTR is not only about how catchy you’ve made your subject line, or how hypnotizing your letter was. There are other important factors that need to be taken into consideration: link position, email length, when was the email sent (it’s better to send the email in the morning – when people go to work and firstly check their email inbox). No matter how you try, you just can’t ignore these aspects of an email campaign.

How To Increase CTR?

In the previous paragraph, I’ve already touched upon this topic. But here are some other important factors you need to keep in mind:

1. Keep your layout simple. Believe me, more is not better. Too many images can distract from your email copy and links.

2. Keep your email short. People are very busy, and they don’t have time to read every email. By writing a short copy, you give them the opportunity to quickly glance through the letter and click your link.

3. Put your links a few times in the email copy. Put it somewhere in the beginning, in the middle, and after a P.S. Here is how it could look (it is for demonstration purposes only):

Hey guys,

Mark Linberg has published free tutorials on how to write a 20-page

report in 2 days:

http://yourlink.com

<Some Text>

As usual, Mark has done a great job of writing this tutorial:

http://yourlink.com

<Some Text>

King regards,

John

P.S

Download your free PDFs here:

http://yourlink.com

4. Always include a call-to-action. Remember that your main goal is to get people visiting your website, and not get the Pulitzer award. If you give away too much info, you will lose potential customers before they even reach the end of your email.

5. Break your list into smaller segments. You will have subscribers from all over the planet. Remember how I told you that it is a good idea to send an email in the morning? Well, what is morning in the United States, might be “rush hour” somewhere in Europe. So don’t forget to divide your subscribers by location, demographics, and other preferred criterias.

6. Be consistent. If you have a list, make sure that they do not forget you. If you take a break for a few months, your subscribers will not recognize you and unsubscribe. Send them emails in a consistent fashion.

7. Re-send to people who did not open your email. Often you will find people who, for one reason or another, didn’t open your email. Instead of just giving up on them, re-send them your message.

Thank you for reading this article. Please share it with other people!

Author: Andrii Demianenko is the author of Try To Learn More – a blog that teaches you different ways to make extra money, how to build a successful backlinking plan, and other useful stuff.