Jay LeonardWhen testing a change to your SEM campaign, how do you determine if performance changes are due to the change you made and not other factors? In Part 1 of this two part series, Sam Wilcke, PhD and Director of Analytics at Marin, talks through the basic science of setting up a test and control group.
This article was written for Business 2 Community by Jay Leonard.
Learn how to publish your content on B2C
Join our Telegram channel to stay up to date on breaking news coverage
Add B2C to your Google News Feed
Comments on this article are closed.