Twitter Facebook LinkedIn Flipboard 0 Let’s be honest. It’s difficult to unplug from the PPC matrix. You always want to know what’s going on with your conversions and ROI. Fortunately, keeping tabs on your PPC campaigns 24/7 has never been easier. Mobile analytics apps allow you to check-in on your campaign from anywhere, at anytime. Check your stats while waiting for your Starbucks’ toasted graham latte. Or optimize your campaign during your kid’s soccer game. Mobile apps help you stay connected and “in the know” while you go about your daily routine. Stay on top of your PPC campaigns with one (or more) of these mobile apps. Google Analytics App for iOS and Android Optimized for both smartphones and tablets, the Google Analytics app is accessible across all mobile devices. With one swipe, you’ll have instant access to web and app reports right at your fingertips. While the convenience is great, keep in mind, this app is a condensed version. Use it as an overview of your current performance, not for deep-diving. If you spot anything fishy, make a mental note, and investigate further on a desktop. App for iOS: Since its debut in 2012, Google has revamped its iOS app continually to keep up with customer needs and evolving technology. In April 2015, Google announced iOS 6 would no longer be supported. Google also rolled out changes including a revamped view selector with search feature plus date selector. Users now have the capability to compare data with previous date ranges, and configure favorite views, too. Source: iTunes Store. App for Android: Google last updated its analytics app for Android in 2014. Notable updates included navigation via TalkBack, and support for default segments on all reports. Speaking of reports, the “My Reports” feature allows users to create custom reports (pretty sweet). While it’s been awhile since Google has updated its analytics app for Android, in the interim, users received a sweet treat: an updated Google AdWords app. Source: Google Play. Google AdWords App for Android If you’re an Android user, lucky you. Unfortunately, iOS users are just going to have to admire Google AdWords from afar because the AdWords app is only available on Android. Bummer. With the AdWords app, Android users have mobile access to: Campaign stats. Bid and budget updates. Real-time alerts and notifications. And if you’re ever stumped, there’s the option to call a Google expert, too. Source: Google Play. Google’s most recent update arrived in September 2015, when it added a billing section with the ability to view your current balance and transaction history. Bing Ads App for iOS and Android The Bing Ads App is designed with the customer in mind. Bing takes its customers’ suggestions and feedback to continually make improvements. Earlier this year, Bing Ads redesigned its iOS app. Bing rolled out several improvements such as the capability to view performance graphs at any level (campaign, ad group, text ad, or keyword), and enlarge performance graphs by changing your phone’s orientation to horizontal. And Android users weren’t left out either. Bing also developed an Android app, giving users the option to: Analyze performance stats. Adjust budgets and keyword bids. Pause/resume campaigns, ad groups, ads, and keywords. Receive billing alerts. Source: iTunes Store. Conclusion The downside with using an app is it’s most likely a light version. Not all of the features you’re accustomed to on the desktop version are incorporated. Stave off potential PPC campaign problems by using mobile analytics apps for quick check-ins and modifications. And should you discover anything amiss, address the problem by logging into your mobile website or desktop. Twitter Tweet Facebook Share Email This article originally appeared on eZanga and has been republished with permission.Find out how to syndicate your content with B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?