9 Ways to Increase Your Website’s Conversion Rate

Do you know what your website’s conversion rate is? The rate of conversion doesn’t just have to equate to the percentage of visitors that actually buy from you. It could also equate to visitors acting on a different call to action, such as filling out a form, signing up for more information, or emailing you to contact them for an appointment or consultation.

People don’t always “buy” the first time they visit a site but here are some conversion optimization tips that can help you convert more site visitors to buyers:

1. Measure

Make sure you continually measure your conversion rate. By doing this you can determine where to focus your attention and what is successful. Your website traffic reports are an information goldmine. They’ll tell you how many people arrived on each page of your site, how they got there, and what they did once they arrived. This information is going to be very telling and can help you develop a strategy to continually boost the conversion level of your site overall.

2. Have well designed site navigation

Make sure that your website’s navigation is user friendly. Does each page on your site lead people that land there to another place, or are some of the pages dead ends?

If someone leaves the same page they land on, this is considered a “bounce”. A high bounce rate may be a sign that viewers may not be finding what they are looking for.

Good navigation on your website will lead the visitor through the site, like a virtual salesperson. Don’t forget to add a search box to each page and consider adding a FAQ section, too.

3. Use website analytics

Examine your website traffic reports religiously. Remember that people won’t only land on your site’s home page. Treat every single visible page on the site like it has the potential to be the page that makes a first impression on your next big prospect. Do this and you can maximize conversion potential for each and every page on your website.

4. Get people to opt in

Strive to get people to opt-in. That way, if they don’t “buy” today there will be an opportunity to market to them in the future. Consider putting an opt-in form on every page. Put it above the fold. Consider creating an incentive to make people want to sign up for your email list. A good option could be to insert a contact form that puts your visitor’s information directly into your CRM. This is a great prospecting method.

5. Split Test | A/B Test

Test out some different layouts, graphics, and copywriting strategies to find out what works best for your audience. Businesses often run several versions of the same page test which configuration gets the best response.

6. Offer Live Help

Some businesses see great success from offering a live chat feature on their website. Some people don’t want to sift through pages of content for the information they need. Investing in a live help desk might work well for your business model.

7. Show, Don’t Tell

Showing how you can help a potential client is often more effective than telling and can help you engage on a deeper level. Images, videos, and testimonials can help people see why they should buy from or work with you. Offering proof that your site will deliver what the visitor came for is the goal!

8. Prove Cost Benefit Analysis

Defend your prices proactively based on value. Show people why buying from you is something they should do and you’ll be able to increase conversion by helping to proactively anticipate what is generally the #1 objection to buying.

9. Ask for the Sale

Don’t be shy. Put a “buy now” or “contact me” button on your site. Make it easy to find. This sounds rudimentary but you’d be surprised at the number of websites that have such a soft sell that people don’t actually realize that they’re on anything more than an information site.