Over the next couple of weeks I’ll be posting my 7 Rookie Email Marketing Mistakes here on Business 2 Community (follow me on twitter for a heads-up when each post goes live).
If you recognize any of these mistakes in your own campaigns, it’s time to step up your game and start seeing what real email marketing success looks like.
Mistake #3: The Wrong From Address
When a subscriber signs up to receive emails from a company, they expect that those emails will be sent from a recognized company name and not some random individual in the marketing or sales department. Think about it, are you more likely to open a commercial message from a company name you know and trust or a name of an individual you have never met or interacted with before? Unless you are highly visible and recognized personality or thought leader – stick with your company name.
It’s also not a good idea to use a “no reply” email address or an unmonitored email address. Email is a two-way street and if a subscriber has a question it is always a good idea to let them just hit the reply button rather than force them to your website, find the contact us page and hope they can be bothered to type a message..
While you won’t want replies from marketing emails flooding into your everyday inbox, you should frequently check your “marketing” inbox for incoming leads, enquiries and sales orders.
See Also:
Rookie Mistake #1: The Monthly Newsletter
Rookie Mistake #2: The Shotgun Approach
Stop Making Rookie Mistakes – Download iContact’s 10 Rules for Successful Email Marketing GuideToday.