With all the bells and whistles available for a website today, there’s no reason it can’t be a powerful lead generation tool for your small business.

Here are 5 strategies for generating sales leads through your website.

1. PipeJump’s Contact Form

If you use PipeJump as your CRM and to manage your sales pipeline, the app’s contact form will make it easier for you to manage new leads. Rather than having one contact form that you have to pull from manually to get the info into your customer relationship management program, anyone who contacts you through the form on your site is automatically put into your PipeJump CRM database.

PipeJump Web Form

From there, you can track deals, projects and keep notes on communication.

2. Keywords/SEO

The best way to ensure that qualified leads land on your site is by using keywords that they’re looking for. If, for example, you sell office supplies, you’d want keywords like “office supplies,” “printer paper,” and “supplies for the office” to appear throughout your site.

Use a keyword research tool to determine what keywords are getting the most searches; use those on your site.

Another great way to take advantage of SEO is to have a blog on your site. Write about topics your audience is interested in, and use those keywords in the post. For example, using the office supplies example, you could write a post about minimizing the use of printer paper in the office, or 5 ways to have a greener office.

You can also link to these articles or use the keywords in other ways on social media sites like Facebook and Twitter. The update should target your audience and entice people to click through to your website.

3. Testimonials

Testimonials on a website work especially well for professional services. Before people invest a great deal of money into your business, they like to know what your clients’ experiences have been. Ask your top customers to write a paragraph or two describing the problem they had and how you helped solve it. They may find it useful for you to write the testimonial and then they can edit it.

Whenever possible, list the actual person and company giving the testimonial to provide true authenticity. Include statistics and ROI that you helped realize, as people like to see tangible results.

4. Email Subscription

By offering a free subscription to your monthly newsletter, you can also cultivate a list of leads. Email marketing sites like Constant Contact provide a widget you can easily customize and install on your site to manage email subscribers.

You may want to provide additional incentive to get people to sign up, such as offering a free whitepaper or report they can download upon providing their email address.

You can segment your email lists to further target your leads. If you offer multiple channels of products or services, allow subscribers to choose which they’re most interested in. They might select to receive your newsletter on green office supplies, break room supplies, paper and printing or sales info. This helps you determine what they’re most interested in, and you can tailor the content for each group.

5. Chat Box

People are pretty polarized when it comes to how they feel about the chat box that pops up on some product and service sites. The key is to not be too invasive. Make it easy for visitors to ask questions directly to your customer service agents without having to call or email.

Aim to set your chat box to pop up after the visitor has been on the site a minute or more, when they are more likely to have questions and be considering a purchase.

Your website can be great tool to generate leads for you. All you have to do is follow up and make the sale!