If you’re a business owner, especially an eCommerce business owner, you probably focus a lot of your holiday marketing efforts on Christmas—the biggest spending holiday of the year. But, don’t forget about Halloween! Halloween is the perfect time to celebrate with your customers.

You might think that consumers aren’t spending much money for Halloween but you’d be wrong. In fact, according to The Balance, the average spending per buyer hit a record breaking $86.79 in 2018 and in total, Halloween shoppers spent $9 billion last year.

And even if you don’t sell Halloween candy or costumes, you can still delight your customers and generate sales this Halloween.

Check out these 5 ways to celebrate Halloween with your customers.

1. Offer a special Halloween discount.

People love sales and getting discounts, so get your customers excited about the upcoming Halloween holiday by offering a discount to them. When you offer a fun Halloween sale or discount to your customers, not only will you make them happy, but you’ll drive more sales for your business.

You can send your customers a spooky email promotion or you can use a Halloween-themed popup to offer a discount to your website visitors like in the example below.

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Notice the countdown timer on this Halloween popup too.

A countdown timer that counts down the days until Halloween and when your sale ends is a great touch because it increases urgency. Your customers will be sure to take advantage of your awesome sale before it’s too late.

2. Decorate your website for the holiday.

Even if your business doesn’t have a physical storefront, you can still celebrate Halloween with your customers by decorating. But, instead of putting pumpkins outside your door, you can decorate your website.

And don’t worry, you don’t have to give your website a complete overhaul in order to make it more festive. All you have to do is add some small spooky or festive elements to get the job done.

For instance, you can add Halloween-themed images to the homepage of your website. Here’s how Mac Cosmetics does it.

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You can also create another version of your logo for Halloween, use spooky-looking font, create Halloween-themed blog posts, and more.

3. Run a Halloween giveaway.

Running a contest or giveaway is a great way to drive traffic to your site, grow your social media following, generate more sales, and more. So, run a Halloween online contest for your customers.

The prize for your Halloween giveaway could be a collection of Halloween-themed products or you could simply choose a gift certificate to your business. You could even make the prize be a combination of both so that you can have a little Halloween fun while still attracting ideal customers to your business.

Be sure to promote your Halloween giveaway on social media like artist Katy Horan does with the Instagram giveaway post below. It includes an eye-catching image of the prize, instructions for how to enter, and #giveaway is included in the caption too.

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Promoting your Halloween giveaway on social media will ensure your giveaway gets a ton of entries.

4. Share your customers’ Halloween photos.

Sharing your customers’ Halloween photos is another great way to celebrate the holiday with them and make them feel special.

You can ask your customers to share photos of their best childhood Halloween costumes or their Jackolantern carving skills. Then, you can share their photos on your website or on your social media profiles.

For instance, this animal hospital shared their client’s festive puppy photos with their Facebook followers.

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Sharing your customers’ photos can also act as social proof for your business. When other people see that you have a ton of happy customers, they’ll be more likely to check out your business too.

5. Wish them a Happy Halloween.

This last tip is simple and easy but still powerful! Be sure to wish your customers a “Happy Halloween” wherever you can. For instance, you can add a Happy Halloween message to the end of your business voicemail greeting or your live chat agents can wish your customers a Happy Halloween when they’ve finished solving their issue or answering their questions.

Wishing your customers a Happy Halloween will add an extra touch of personalization to your customer service and make your customer experience one to remember.

Over to you.

Halloween isn’t all ghouls and goblins. It’s a great time to have some fun with your customers and make sure they keep shopping at your business for years to come. And hurry! It’s not too late to start planning your Halloween celebrations for this year.