5 Ways to Boost Your Business

Is your business not performing like you’d hoped it would this year? Don’t worry, you can help turn it around and get the boost in profit you’ve been wanting by utilizing social media, email marketing, PPC ads, and more. And the best part is that not all marketing options cost money – just time – so you can decide what works best for you.

Read on for five ways to begin boosting your profit today:

Email marketing

Looking for a way to reach past, present, (and hopefully, future) customers? Email marketing, including email newsletters, is a great option. If you already have a solid database of customer emails, you can begin sending out emails promoting current specials and new products, as well as creating monthly newsletters. Have a limited email database? Offer your customers (and prospective customers) a reason to provide you with their email addresses. From a discount on your products to a contest with an enticing prize, there are many ways you can begin building your email database.

Facebook ads

Want to promote your products, highlight a special, and/or increase brand exposure? Advertising on Facebook (or Twitter) is a great way to get more followers, boost your profit, and educate people about what you have to offer. Both social media sites have different options, so explore both to find out which would work best for you. You may find that both help or that either Facebook or Twitter works better with your database of followers. Facebook and Twitter let you set a limit per day, so you control what you’re spending and Twitter gives you the option of choosing promoted tweets, trends, or accounts.

Pay-per-click ads

Like Facebook and Twitter ads, a PPC campaign allows you to set a budget so you don’t end up spending more than you can afford. It’s important with PPC campaigns that you spend time thinking about your target audience. What time of day would they be most likely to see your ad? What content would catch their eye the most? What keywords would they be most likely to search for? Do your homework and your PPC campaign will be much more likely to be a worthwhile investment.

Social media

Social media is a great way to engage with your target audience. If you don’t have a Facebook, Twitter, and even a Google + account, you should set them up today. If you already have accounts, spend more time developing them and interacting with your followers. This can lead to increased brand exposure, greater customer satisfaction, and potentially more profit for you. Social media doesn’t deliver immediate results, however, and it is something you have to work at every day. If you don’t have the time, you may want to think about hiring someone capable to do it for you so you’re not missing out on the great exposure social media can provide.

Start a blog

Blogging about your business and industry news/trends is a great way to establish yourself as a leader in your industry. It can also enhance your business’ credibility and boost your brand’s exposure/reach online. Starting a blog is another way of promoting your business that’s going to take time, not money, (unless you outsource), but the payoff can be great.

Promoting your business is an ongoing process, but the same marketing techniques won’t work for everyone. Bryan Laurienti, co-owner of BBB Systems, noted that “finding what works for you is often achieved through trial and error, but when you figure it out, you’ll be able to expand on it and get the results you want. It’s important to continue trying new marketing techniques, however, to ensure your company stays relevant in the ever-changing world of business.”

Tell us: What marketing technique(s) have you found to be most successful for your business?

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