If you’ve been listening closely to all the online geek chatter, you must have heard the word “HTML5” already. Even the likes of Apple, Mozilla and Google have been talking about it for a while now.
HTML5 stands for Hypertext Markup Language and is the latest addition to the markup language family on the Net that debuted in 1997. Simply put, HTML is the backbone of the Internet with almost all the websites working on it.
Before HTML5 was born, HTML4 was tweaked and updated to cater the huge demands on the web. To accommodate the use of rich media such as video and audio on websites, third-party applications such as Flash and Java were born.
But web developers soon realized these applications were costly and time consuming. What’s more, in today’s age of the tablet, most consumers prefer doing their transactions and browsing over the smartphone. In short, they want their smartphones to do everything that their desktops can.
Moreover, Apple realized that using third-party applications hindered good user experience and battery life, and dropped off the support for these applications on iPad and iPhones.
This has led to the birth of HTML5, which is being embraced by major businesses websites.
Why We Love HTML5 (And You Should Too!)
Yes, all this sounds good, but why should you care?
For starters, whether you run a blog or have a business website, HTML5 brings a great mobile experience for users. The number of smartphone subscribers has grown beyond the 100 million mark in the US alone.
Mobile Internet usage is growing at an alarming rate. One look at your Google Analytics account will prove that the number of users reaching your website on mobile devices is too significant to ignore.
In the age of the smartphones and tablets, your rival businesses are trying hard to offer a better user experience to their (your) customers.
Customers now demand ease of access via their palm tops, from being able to pay their bills to seamless shopping cart check outs. By adopting HTML5 early on, you’re strategizing for better mobile conversion rates from new customers and repeat visits from the loyal ones.
How HTML5 Can Boost Your Web Presence
Here are 5 ways HTML5 will boost your web presence and help you attract traffic to your websites in 2014:
1. Location Aware
HTML5 websites can recognize customer’s location via GPS or other methods. This is gold for companies looking to boost their user experience and sales.
From a business perspective, a travel company can use this feature to get the user’s location and suggest the best hotel deals and vacancies within a few miles distance. A retail business can direct them to the nearest store or tell them about any special deals going on right now.
2. Seamless Shopping Cart Experience
Shopping cart abandonment is a very common problem faced by most e-commerce sites. In fact, 75% of online purchases are lost due to shopping cart abandonments. This becomes all the more severe when consumers are using mobile phones to buy products and service.
HTML5 lets you use one-step purchases to finish their transactions from any page on your website.
3. Offline Data Storage
Another cool feature of HTML5 is its ability to store data offline. Think of it as this way: You’re able to compose emails and make changes to your data even when you’re offline. Once you connect to the Internet, your data will be synced and updated automatically.
This is achieved by using a technology called data storage on client-side. Your customer will come to her browser and find it in the same state once she re-opens it (just as it happens in an offline application).
4. Boost Interactivity
Forget about third party plugins like the Flash player to support video on your website. HTML5 lets you write cleaner codes by using tags such as <video> and <audio>. Media files can be embedded directly in your site without the need of clunky <embed> and <object> tags.
Needless to say, easier integration of audios and videos allows for a better and interactive explanation of what you do. You can create awesome-looking sites and play around with attributes such as height, width, autoplay etc using these tags.
HTML5 lets you create a mobile-responsive site. Content created using HTML5 can work on pretty much any platform from tablets to desktops, so you don’t have to code or make changes twice.
In the not-so-far future, you’ll be enjoying richer animations, talk to your apps, and do more than you ever could with mobile phones. Although HTML5 is a work in progress at the moment, all this is coming at your finger tips soon.
HTML5 is here to stay, and it’s the future of the web. Embrace the future and become an early adopter before it’s too late!
Image by slavik_V.