If you a business owner, you are well aware that increased traffic means increased sales and profit. In essence, for your website to be successful, traffic is a key element that will contribute to it. The bottom line is that you might have the best website with the best content, but if no one sees it, then it is of little benefit. The following are Search Engine Optimization (SEO) techniques that you can use to increase website traffic.

Participate in Forums and Online Discussions

By participating in forums and online discussions you’ll meet potential clients, business partners, and network with like minded people. Your involvement can be a very effective strategy to drastically increase website traffic. All you will need to do is post relevant and meaningful content with a back link to your website. This will enable people who come across your posts to click on the link and be directed to your website.

Use Social Media to Reach Your Audience

Social media is the ideal tool to create a proactive and professional presence while positioning your business for success. Social networks such as Facebook, Twitter, Google+, Tumbler, and LinkedIn are networks where your potential audience is frequenting. You can connect with them and gradually establish yourself as an expert by providing relevant resources, tips, and articles with links back to your website.

Market Articles in Relevant Directories and Sub Directories

This is one of the SEO methods that have been proven to work like a charm when it comes to increasing website traffic… that is, as long as it is done properly. When writing an article, you should select keywords that you want associated with your website and then write effective and high quality articles using the primary and secondary keywords. Make sure that you use keywords naturally and the article should be interesting to your readers.

Use SEO Responsibly

You shouldn’t try to outsmart Google by playing games with its system to gain more for it. Though that might work temporarily, you may not benefit from it in the long run. Just produce top-notch content that will attract your audience in order to increase search traffic for your website. Here are 5 quick tips for becoming SEO savvy:

  • Write great content
  • Moderate comments
  • Add images or video
  • Use social sharing
  • Limit your links to 1 per 200-400 word

Share Slide Decks and Other Presentations

Posting informative articles to sites such as Scribd and Slideshare will help you to increase website traffic as well as brand awareness. By doing so, you will gain exposure to new markets and potential customers.

Now that you have 5 ways to increase your website traffic, which one will you implement today?

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