When it comes to running a successful Google Ads campaign, a business can either manage the campaign themselves or outsource. Since you pay for every click, the overall setup and management of the campaigns is critical to be done correctly. Here are five reasons why you should hire a Google Ads expert to manage your account.
Get Time Back In Your Day
If you’re spending time learning digital marketing, you are not focused on the big rocks of your job. Trying to learn a new industry whilst staying productive in your current role is a recipe for disaster. If you have a trusted Google Ads expert setting up and managing your campaigns, you can focus on what you do best while a Pay-Per-Click (PPC) guru optimizes your campaigns for the best ROI.
Experts Who Have Seen Everything
If your child was struggling with geometry, would you try taking it on yourself, without strong knowledge in the subject, or would you hire someone with years of experience, lots of testimonials and proven systems for success? The goal of Google Ads is to yield fast results (website traffic, leads, email sign-ups, etc). You want someone who has seen all the trends, knows what converts, has the knowledge to drive costs down, and can move the needle for your business.
The Latest and Greatest
When you have a Google Ads Certified expert on your side, you’re armed with knowing the latest trends, upcoming changes, and new features Google rolls out. Your campaigns will have the ability to have features your competitors may not have. Additionally, you’ll have a dedicated PPC specialist in your account conducting A/B tests, making bid optimizations, testing new keywords, and integrating new ad extensions.
Google Ads makes the setup and management of campaigns look easy–like anyone can and should do it. At the core, Google Ads is a business, and their objective is to get users to spend money. Remember, you pay every time someone clicks on your ad. While we know Google Ads is known for high-converting campaigns when managed properly, we also know poor setup with inexperienced management equals high costs and little to no conversions. It’s basically wasted traffic and budget.
With an experienced Google Ads team, they’ll make sure you’re targeting the right audience and being as efficient as possible with your budget. They’ll know the tricks to boost your quality score, drive down cost-per-click (CPC), and how to spend at the right times. It will pay for your management fee and more very quickly.
Multiple Eyes on Your Account
When outsourcing PPC to a digital marketing team, you’re paying one fee but getting several experts talking about and reviewing your account. This is helpful for obvious reasons but it also ensures you’re meeting your goals quicker since the team has built-in accountability. Think about if you managed Google Ads yourself but wanted to take a vacation. Who would watch the spend? Make optimizations? Outsourcing Google Ads allows you to have multiple people running your account on a daily basis so you can get time back in your day and money back in your pocket.
Read more: 7 Magnificent Reasons to Outsource