Here’s a totally random trivia.


1) How long did it take to compose?
2) How many people were involved?


1) Four
2) TWO months

(When I read that, I finally understood why this guy had this face:)



Because keywords have an IMPACT on the response it gets from people.

Imagine if social media people are spending all that time researching, planning, internally arguing, and eventually LAUNCHING 140 characters… why on earth do people NOT do research on their search PPC campaign that can potentially mean tens if not hundreds of thousands of dollars in ad spend, and exponentially more in revenue?


The worst thing to do is take Google’s advice and start your campaign using Adwords Express.. or whatever it’s called these days.

It’s the SUREST way to tank your PPC campaign and lose money.

Instead, why not spend a day or two.. (ideally few more, but I get it, we’re all busy) and build something that’s going to last more than 1 day?

I’ve been building PPC campaigns for a LONG time now, and the hardest part about building your money making keyword list is… well, building it.

People have been taught to use their OWN brain and their OWN imagination, but alas, that’s the surest way to not get any traffic, or worse, get the WRONG traffic.

Sure, there are tools like the Google keyword planner.. i get it.

But why limit yourself to ONE company’s suggestions? Remember, they want you to bid on whatever is going to make THEM the most money, not YOU.

So, here are some interesting ways to build a keyword list.

I guarantee that 95% of most people will NEVER use this.

Why? Human inertia.

So if you DO use this, kudos to you because now you know something most people will never ever even bother trying.

1. Amazon Best Sellers

Amazon best sellers is a PHENOMENAL way to not only build a keyword list, but to find out where the market is or is moving to.

Are you a chef looking for next restaurant theme or new menu item? Check out the cooking section and see what people are buying.

Are you a tech startup investor looking for technological trends that you might want to capitalize on? Go read the comments in the best selling books in the tech section.

Are you an infopreneur looking for product ideas on, say, saving marriages? Go check out the parenting & relationships section and see who the up and coming authors are and what they are writing about.

(In fact, this was a method I used to create a fairly decent sized & quite influential Meetup group).

The possbilities are endless because Amazon (one of the world’s largest marketplace) has done the hard work of selling the books and collecting the reviews.

Instead of trying to create your own market feedback, just use theirs.

 2. Wikipedia


When I got started in solar lead generation, I didn’t know but apparently solar panels were also known as photovoltaics (i.e. PV).

Result? I added these PV keywords and shazam! 20% more leads instantly.

How would you have known unless you were looking for synonyms and antonyms.

Yes, as much as you thought basic high school English was something you’d never use again, in the world of keywords, you will need to use them… again, and again.

But here’s the thing, don’t just peruse through the Wikipedia entries.. run the pages on Google keyword planner “suggestion” box.

Google will do the hard work of trying to decipher what words are relevant for that specific page.

 3. Appstore

Did you know people spend WAY more time on mobile app as opposed to the mobile brower?


That’s tells you a couple of things

1) if you’re a tech company, you better have an app out… QUICK
2) you can tell a LOT about what people looking for by looking at top 50-100 apps on the market place

Remember, you don’t HAVE to be in the app business for this to work.

They have music, books, movies, TV, etc. sections with their OWN subset of categories that you can choose from.

Remember, the same applies.

Take the URL of these pages and stick them into the Google keyword planner “suggestion” box and VOILA!


4. Social Media

As much as I like to kick the social media bucket to the curb…


… they do serve a purpose.

Believe it or not, unless you’re Albert Einstein living in the 18th century, the odds of your idea being one of its kind in the entire planet is about as high as the winning of lottery.

If you’ve thought about a topic, 500 people in your city probably thought of it, 10,000 people in your country tried to make a business out of it, and probably 100,000 around the world experienced it.

And there’s NO shortage of people willing to talk about it.

(Remember if it’s just a business idea, it don’t mean diddly squat. Ideas don’t make or break a business.)

Popular social media sites like Reddit, LinkedIn (groups), Quora, and of course, plain old vanilla forums are MUST sites to visit if you’re trying to find out what keywords people are using to describe their pain, solution, experience, needs, wants, etc.

This is about as close as you’re going to get for market feedback.

Don’t miss this one.

5. Your Competitors

I saved the best one for last.

Your direct competitors who are already active & making money (via online sales or online lead generation) probably figured out what keywords work for them.


So why try to be clever and build your own?

Just follow what they do!

Do the same: stick your competitors’ URL into Google keyword planner “suggestion” box.

Remember, good artists copy, but GREAT artists steal.