Are you looking for a way to skyrocket conversions and build rapport with your audience? If so, you should consider adding more landing pages to your website.

Simply put, landing pages are where your visitors land most often when they find your company. The best example of a landing page is your homepage. As your brand grows, you’ll need to create new landing pages designed to appeal to specific segments of your audience.

Once you see start branching out and create more opportunities for people to find your business, your audience will grow. Over time, you can expect to see more email subscribers, conversions, and engagement, which all lead to more sales.

We know the challenge that comes with building a high-converting landing page. So today, we want to show you several helpful ways you can improve your pages over time. You may also get some ideas when it comes time to build your next landing page.

Create Defined Campaign Goals

Before you start making changes and creating new landing pages, you have to think about the goals of each campaign. In other words, what do you hope to accomplish when your landing page is complete? The mistake many business owners and marketers make is they have too many goals for a single page.

Consumers will feel overwhelmed if they find your website for the first time, and they are asked to take 10 different actions. The best course of action here is to create targeted campaigns for your visitors.

Earlier, we talked about designing pages for segments of your audience. This is where that piece of advice comes in. Think about the different customer personas that make up your audience. How can you reach each group through a carefully designed page?

Once you have a firm understanding of your audience, you can start planning various campaign goals. Your next step is to take your list of goals and create campaigns for each section one page at a time. This step may seem tedious, but it’s certainly worth your time. You’ll find that it’s easier to appeal to your visitors if you have content that’s designed specifically for their goals, interests, and pain points.

Encourage Interactions

The next thing we recommend is encouraging users to interact with your landing page. The mistake we see many marketers make here is they go right into their sales pitch. In some cases, that strategy will work. However, you’ll find that most people would rather start by interacting with your brand for free.

You don’t want to overwhelm visitors with too many options, but you should allow them to interact with your site in various ways. For example, including a contact form on your landing page will make it easier for consumers to reach out if they have questions or concerns.

We also recommend asking users to subscribe to your email list and follow your brand on social media. Both of these platforms can help you generate more conversions. When you allow visitors to choose how they interact with your landing page, you’ll find that more people are willing to take the next step.

It’s also worth noting that these functions should work on mobile devices. In the United States, over 58% of website visits occurred on smartphones and tablets. If you want to encourage more engagement for your audience, make sure they can view your landing page, regardless of the device they are using.

Incorporate Visual Content

Another way to improve landing page conversions is to complement the text with visual content. Believe it or not, videos are 50x more likely to drive organic traffic to your website. Images also help show visitors the value of your product or service.

Let’s say you’re thinking about buying a new laptop. Would you go through with an order if you made it to a landing page with zero images? Odds are, you would go to another website. Now, imagine there’s a detailed description featuring all of the benefits and a complete unboxing video.

There’s a good chance you would go through with the purchase if you knew what to expect. Your audience feels the same way about your product or service.

When you’re designing a landing page for your website, think about what kind of visual media would amplify your message. Studies show that adding videos to sales pages can increase conversions by an impressive 86%.

If you’re not sure, you can split test different types of media on the same landing page. Analyze the results and use the content that resulted in more conversions.

Build Trust with Your Audience

The final tip we have for improving your landing pages is to actively build trust with your audience. Consumers are far more likely to interact with the various parts of your website if they know that you’re a trustworthy brand.

You may be wondering, “how can I build trust with my landing pages?” Well, there are several ways.

The first thing you should do is include reviews and testimonials from existing customers on landing pages for specific products. About 92% of online shoppers claim they look at reviews before buying a product. If your goal is to secure more sales, you have to build social proof.

Simply adding testimonials to your sales pages can boost conversions by 34%. But that’s far from the only way you can gradually build trust with visitors.

We also recommend including trust badges from reputable security companies like McAfee and Norton on your forms. Consumers are more likely to engage with businesses when they see they are protected and endorsed by a familiar company known for security.

You can also build social proof by showing significant numbers on your landing page. For example, if your plugin has over 100,000 active installations, including that figure could lead to more engagement.

Back to You

There you have it! You now know four smart ways you can boost your landing page conversion rate. You’ll have to stick with your strategy and prepare to make adjustments over time. If you’re willing to consistently make positive changes to your website, including your landing pages, you will see more subscribers and sales.