If your dream is to own a multi-million dollar website, you’re not alone. A select few will reach this goal due to the hard work and dedication required for such a massive project. A coming soon page on your website might be your ticket to a six-figure business.

The most common use for a coming soon page is as a placeholder for your official website before launch. Many business owners use their coming soon page as a way to entice readers to subscribe by showing them how their product or service will improve their lives. It’s also important to consider search engine ranking when developing your page.

We are going to take a careful look at a coming soon page, much like the one below, and discover the qualities that all successful pages have in common.


Target SEO Keywords

Search Engine Optimization (SEO) is considered one of the most crucial success factors of every website. If you want to generate traction, people need to know that you exist. When you’re designing a coming soon page you are likely already working on a semi-polished version of your full website.

If this is the case, there’s a good chance you have your SEO keyword list compiled. If not, you can use Google’s Keyword Planner to find the keywords you would like to target. Try to find keywords that have a high search volume and low competition rating.

When creating your site, try to include some of the keywords you hope to rank for in your coming soon page. Google will get a head start on indexing your site, which can result in a high search position on day one when your site officially launches. A high search rank on your coming soon page means that more potential customers will find your site–even if your final build isn’t yet available to the public.

Provide Value

When it comes to keeping potential customers interested, you should explain the value you hope to add to their lives with your product or service. There are multiple ways for you to show value to your audience prior to launch.

The first thing you can do is offer a lead magnet to encourage people to sign up for your email list. Your magnet should provide value to your potential customers in some way. Some typical lead magnet for interested readers includes case studies, exclusive discounts, and guides. Regardless of your niche, these three categories are bound to attract anyone who is even remotely interested in your website.

Another way to provide value is by explaining what you plan to accomplish once your site goes live. Let’s look at an example.

The value proposition here is clear. If you stay engaged with Wisejack Cooking, you’ll have access to recipes created by chefs, but simplified so that anyone can make a five-star meal from home.

Add a Contact Form

Contact forms are essential on your complete website and perhaps just as valuable on a coming soon page. If a potential lead lands on your page but has no way to contact you if they have questions, odds are they will bounce from your website.

If you want people to stick around and engage with your brand before launch, it’s vital that you give them a way to contact your business right away. The ability to build a relationship with your audience may determine whether or not they subscribe to your mailing list and stay engaged with your brand.

You could ask for their email address on the contact form so they can get a direct response and receive special offers and news about your business. Success in business is about building strong bonds between customers and brands, and a contact form can bridge that gap and increase your odds of a successful launch.

Develop an Email Marketing Campaign

Now that you’re ranking high on the search engines, allowing customers to ask questions, and showing them the value you’re going to bring to the table, it’s time to keep them engaged. There’s a big debate between whether social media is a better way to reach out to customers over email marketing, and the stats show that a majority of people prefer email.

Make sure you think carefully about the emails you’re going to send out to customers who sign up for your mailing list. You can either create a drip campaign, which drips content out to users depending on how long they’ve been a subscriber. Alternatively, you could create an email marketing campaign that releases emails to all your subscribers at the same time.

You could create a hybrid email campaign where a “welcome” and “thank you” email drips out to subscribers as they sign up, and then send out relevant emails to everyone at once. A common tactic is to keep people updated one month, one week, two days, and on launch day when your website goes live.


A coming soon page is a great way to build up your brand before the launch of your product or service. You’ll start strong when you launch with a high search engine ranking, an engaged audience, and a list of people who are ready to buy your product or service on day one. Creating a preview of your website for your target audience is one of the many ways you can launch a successful product.