You can design great landing pages, it’s just a matter of taking the right steps first, becasue behind every well-designed, high-converting landing page is a good strategy. Here are some key steps that will send you down the path to a truly successful landing page design process.
4 Steps to Succesful Landing Page Design
1. Let your goals guide you
When it comes to effective landing page design, you need to make sure your design is goal-oriented. So before you start to design your landing page, determine what you want to accomplish with it. If your goal is to increase your conversion rate, your design should emphasis your conversion action. Design with your goals in mind.
2. Start now and test it out
The right strategic landing page design does take time and effort in planning, but don’t lose yourself in it. Too many marketers plan and plan, but rarely ever take action until it’s perfect. Let me tell you, nothing will ever be “perfect” and the only way to truly know if it is perfect is to get it out there and test! Testing is the only way to develop sucessful landing page design.
3. Be prepared to adapt
Though it might have seen like the golden landing page destined for record-shattering conversion rates, sometimes our analytics surprise us and tell us otherwise. Part of the reason why it’s so important to not spend too much time on a single landing page is because until it’s live you won’t truly know if it works. Adopt the mindset that landing pages are disposable and flexible, so that if it doesn’t work you can quickly take action and try something new.
4. Make the most of your metrics
Following up on my last point, don’t be let disappointing landing page metrics get you down! Those metrics actually hold the key to knowing where you need to focus your attention next. Look at every test regardless of the outcome as chance to learn something about what your visitors like and want and use those lessons to create even better pages.
What steps do you follow in your landing page design process? Let us know in the comments!