Yesterday I wrote an article 10 Killer Techniques to Quadruple your Internet Marketing Success.  Today I want to elaborate on the first point Responsive Web Design.

With 4 billion connected smartphones, there are nearly as many connected mobile devices as there are humans on the planet.  By 2014, if predictions hold true, mobile web visits will exceed those form desktop or laptop devices.

What does this mean for business owners?

The time when you only needed one website that worked well on common web browsers like Internet Explorer, Firefox, Safari, Chrome, and others is gone. Now, you must think about the many different browsers and their versions, as well as the variety of screen sizes and devices being used.

Basically, how your website appears on someone’s device will always be different, making it not enjoyable or easy to use. Statistics show that users don’t waste their time on websites that don’t function well on the device they’re using. In an article I wrote a while back, I mentioned that statistics indicate “75% of users prefer a mobile-friendly site.”

How Can Responsive Web Design Make Life Easier?

  1. No Pinching and Squeezing

    Responsive Web Design If you go to your website on an iPhone or Android device it will squish the site down so that you can see the entire page without scrolling around.  The problem is that you can’t read anything either.  So if you want to actually see the text you have to do a lot of pinching and squeezing and then scrolling with your finger.  Not to mention trying to press a tiny little text link with your fat fingers on the little screen.

    With responsive design your website will automatically size to fit the screen without reducing the size of your text.   The menu, and other visuals are programmed to display for the most optimized visitor experience.

  2. Maintain One Set of Content

    Before responsive web design, if you wanted to have a mobile friendly site you needed to actually have 2 different websites.  For example, if you visit Fasada Home Remodelling on your desktop or your mobile phone, you are actually seeing two unique websites, each optimized for viewing on different screen sizes. The content on the sites are different and because the mobile site is optimized for an iPhone screen size, it will appear different or may look odd if you are viewing it from an Android, or tablet device with a different screen resolution.

    With responsive design there is no need to maintain content on two separate websites.   If you change or add content to your website, you don’t need to remember to change it on your mobile site as well.

  3. Your Phone Will Ring More Often

    Responsive website design activates your phone number so that when you click on the number your phone will ask if you would like to call that number.  So with just two quick taps on the screen your new customer is calling you.

  4. You Will See a Bigger Return on Investment

    Your new responsive website will be easier to use and all the conversion architecture intelligence that went into building your website carries over to the mobile devices.

    Navigation is made easier, reading is simple, and functionality is programmed to work effectively with your mobile device.  So your mobile-friendly website is geared up to reel in more qualified leads for your business.