Even if you don’t have wads of cash to spend on PR and on marketing there are substantially successful ways you can market your business successfully, especially during the early stages of your business. These are methods that expand and promote your credibility, your brand and help your targeted audience find your website and services.
Embrace Social Media
This isn’t just a tool that can help you get fans and which allows people to get to know you, it can also be an indexing tool, as comments you keyword correctly and add important article links can give you an organic (free) first page search engine listing. You can tie in business adds, make cool offers, and interact with potential customers on your Facebook page. Networking on LinkedIn or adding those specific tweets on Twitter can be just as beneficial.
1 – Start a Blog
A blog can help a business receive credibility and a larger audience of followers. It is a way of creating a connection with your existing and future consumers. However, when you use appropriate keywords for your blog you can also get the post to organically list in the search engines.
This first page listing of your blog post gives new readers the opportunity finding your website and engaging with you. Statistics show that a consumer that trusts a business is more likely to buy from them, and a blog gives you the perfect opportunity to build that consumer trust.
2 – Add Multimedia
YouTube offers a great platform for distributing promotional videos. However, when creating content of this type you need to make sure it is something people want to watch but still relevant to your industry. It can be a “how to” something fun, a joke or information on industry innovation.
To give you even better search engine optimization you can keyword the video description and get a better organic search engine placing for that video. Just make sure you offer a link back to your main website somewhere in the video content or description to make the most of this advertising.
3 – Add SEO and ORM
If you conduct a search for reputation management testimonials, you’ll find that most businesses that contract the service not only protect their online reputation but also receive effective search engine optimization when implementing the service. Online reputation management (ORM) offers shines a positive light on your company by posting positive reviews, comments and information to the web.
While the intentions of ORM are to minimize any negative review or information posted either intentionally or inadvertently by anyone to the web, it can also make others see you more favorably and helps potential consumers find you through specific keyword search terms that refer to your industry.
Like SEO practices you could perform ORM on your own, but the processes involve require a substantial amount of time, and various online tools to make posts as frequently and consistently as needed.
Promoting your business when you are on a tight budget is best performed online, because there are many free ways to create the interaction you need between consumers and your business. However, implementing appropriate SEO and ORM practices requires a substantial amount of time. In most cases, it is more cost effective for you to contract an external provider to do this work for you.