Whether you’re only an occasional seller, or one of those people whose eBay store is their main source of income, you know that getting visitors to bid at all is generally the hardest part of your eBay promotions. However, did you know that online video marketing is a great way to boost the performance of your eBay store?
Video productions can boost the performance of your eBay store and help you move items more quickly, and with higher bids! Video is great for engaging people, getting them interested in you, and ultimately leading to more interest.
Read on to learn more!
Leveraging Video Marketing To Boost Your eBay Store
I. Don’t just sell the product. Sell yourself.
Sure, it’s quick and easy to take your smartphone, make a short video clip doing a 360 degree look at the product, and add that to your description. And, that sort of video will certainly help. However, there are a lot of eBay marketers out there. Chances are, there are a lot of them selling pretty much the same thing you are.
You need to stand out.
Add personality to your videos. Put an informative commentary into it, describing product features. Crack a few jokes. Give people a reason to want to buy from YOU, specifically, rather than any of the millions of other eBay sellers.
II. Embrace social media.
Ideally, when you’re creating online videos for marketing purposes, you want random people online to help spread the word for you. Along with your eBay store and your subscription newsletter – which should, of course, contain links to all your new videos – you also want a strong social media presence to get your buzz going.
Facebook, Twitter, and Linked-In are all fine places to start, as it’s easy to link all of them directly to videos you post on YouTube. There are plenty of other services as well, such as Pinterest, which you can use to host screen caps and to point people at your videos.
One important point to remember is that sharing should be as easy as possible. Integrate sharing links within your YouTube channel, as well as using interactive apps to put sharing links directly into the video itself, so embedded videos can get the same shares as ones viewed on YouTube.
III. Track your results.
When integrating video or any other form of modern Internet marketing into your business plan, tracking your results is at least as important as your original work. You can use a full-featured service such as Hubspot to get a big analytics package, or there you can use free services, such as Google Analytics.
With these services, you can see exactly how many people are viewing, clicking on, and sharing your videos. Use them to fine-tune your approach. Try different styles or production types, and compare the results. With the more advanced systems, you can sometimes even track this data down to individual demographics, such as comparing response rates between men and women.
Leveraging the power of data on the Internet will give you a huge advantage over your competitors, as well as giving you the information you need to help turn your eBay store from a hobby into a profession.
For anyone running an eBay store, video marketing can be an invaluable tool for spreading the word and driving more people to your listings. Don’t be left behind. Leap ahead in the listings by embracing video before your competition does.