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        • Aqru Review
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        • Earn Interest on Bitcoin
        • Earn interest on Ethereum
        • Earn Interest on Stables
        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
      • DeFi Crypto Guides
        • Best DeFi Apps
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        • Best DEX Coins
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
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      • XRP Price Prediction
    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
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      • Buy Loopring
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      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
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      • Buy Solana
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      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Review
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      • Margin Trading Exchanges
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    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
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    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
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      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
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      • Buy Maker
      • Buy Polygon
      • Buy Ren
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      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
      • Best NFT Apps
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      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
      • Celebrity Backed NFTs
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      • Cheapest NFT Projects
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      • Most Expensive NFTs
      • New NFT Projects
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      • Sport NFT Drops
    • Invest in the Metaverse
      • Best Metaverse Apps
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      • How to Invest in NFTs
      • Metaverse Projects
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  • Stocks
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      • How to Day Trade Stocks
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      • Islamic Brokers
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      • Best Forex Signals
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
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      • Best Crypto IDOs
      • Best Crypto IEOs
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      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
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      • Bitcoin Blackjack Sites
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      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
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      • Worldwide Crypto Guides
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      • Buy Bitcoin AU
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      • Buy Bitcoin UAE
      • Buy Bitcoin UK
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      • Crypto Exchanges AU
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      • Crypto Marketing
      • Financial PR Agencies
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  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
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      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
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      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
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      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
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      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
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      • Buy Sushiswap
      • Buy Tezos
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      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
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      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
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      • Buy Immutable X
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      • NFT News
      • Celebrity Backed NFTs
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      • New NFT Projects
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      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
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      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
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      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
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      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
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        • Best Forex Brokers IN
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        • Best Forex Signals
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        • Bitcode AI Review
        • BitiCodes Review
        • Bitindex Prime Review
        • BitIQ Review
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    Digital & Social⟩Online Marketing

    3 Reasons Why Google Loves Fresh Content

    author imageJay Leonard Last updated: 14 March 2012
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    Between Google’s 2011 Panda update and January’s introduction of Search + Your World, people can’t stop talking about the tech giant’s dramatic shift in favor of fresh and original online content for its search engine.  While content marketers heralded the move as a new dawn in online consciousness, SEO experts cried foul. Yet one basic question seems to have been lost in the online shuffle (or scuffle, as it were): why exactly does Google love fresh and original content, anyway?

    As my mother used to say, when you want answers, you go straight to the source – in this case, Google.

    DID I SAY THAT?

    In an excerpt from the opening paragraph of the Search Engine Optimization Starter Guide, Google clearly spells out why you should follow their SEO best practices:

    “…..following the best practices outlined below will make it easier for search engines to crawl, index and understand your content.”

    The guide goes on to clarify why Google likes organic content (my formatting, their words):

    • New content will not only keep your existing visitor base coming back, but also bring in new visitors.
    • Creating compelling and useful content will likely influence your website more than any of the other factors discussed here.
    • Organic or word-of-mouth buzz is what helps build your site’s reputation with both users and Google, and it rarely comes without quality content
    • Designing your site around your visitors’ needs while making sure your site is easily accessible to search engines usually produces positive results.

    Straight from Google; it is pretty clear that they do like online content that is fresh and original. But why do they like it so much? To answer this question, we need to peek inside Google’s new privacy policy.

    I’M SORRY, THAT’S CLASSIFIED

    Under the prosaic “Information we collect” heading of the privacy policy, Google outlines two ways they obtain information from online users.

    • “Information you give us – For example, many of our services require you to sign up for a Google Account. When you do, we’ll ask for personal information, like your name, email address, telephone number or credit card.”
    • “Information we get from your use of our services – We may collect information about the services that you use and how you use them, like when you visit a website that uses our advertising services or you view and interact with our ads and content.”

    WHAT ARE YOU GOING TO DO WITH ME?

    That’s how they get your data. What do they do with it then? Under the slightly-more descriptive “how we use information we collect” heading, Google offers this explanation:

    • “We use the information we collect from all of our services to provide, maintain, protect and improve them, to develop new ones, and to protect Google and our users. We also use this information to offer you tailored content – like giving you more relevant search results and ads”

    OK, you use my data to improve the services you provide me (like search), to protect me, and to tailor content to me. Sounds reasonable enough. But what if I don’t want Google to do this for me?

    Under the rosy heading “transparency and choice,” we learn about how you can control, edit, or even remove your information from Google’s services. They actually help you along by providing a link to the aptly-named “data liberation front” site run by Google engineers (sounds positively Marxian, but no bother).

    Google goes on to give you the option of setting your browser to block all cookies, although they point out the problem with doing so:  “it’s important to remember that many of our services may not function properly if your cookies are disabled.”

    Bummer. They’ve got me there, as it seems like I’m dependent on Google more with each passing day.

    The section ends with a flourish: “Remember that when you share information publicly, it may be indexable by search engines, including Google.”

    Aha, now we’re getting to it. Realistically, if I don’t want Google to put me in a virtual timeout, I need to exchange my data for their (mostly) free services.

    FRESH AND ORIGINAL
    All of this evidence suggests that Google favors fresh and original content for three reasons: to improve user experience, refine ad targeting, and create artificial intelligence (AI) knowledge graph.

    BASIC LEVEL: Improve User Experience – On a basic level, Google wants to provide a better experience for users. They are a service-based business, after all. Internet marketers’ increasing adaption of inbound marketing services that promote fresh, user-focused content does just that. Happy users mean more users. In their words:

    “New content will not only keep your existing visitor base coming back, but also bring in new visitors.”

    ADVANCED LEVEL: Refine Ad Targeting – With 36 Billion in 2011 ad revenue, Google has become expert at aggregating data for targeted ad sales. In order to keep the gravy train running, they need ever-more-accurate data. It stands to reason that fresh and original online content provides a cleaner data set than stale copy with juiced-up keywords.

    “We also use this information to offer you tailored content – like giving you more relevant search results and ads.”

    EXPERT LEVEL: Create AI Knowledge Graph – Fresh and original content feeds (literally) into Google’s master plan of creating a comprehensive knowledge graph to power its AI-like search engine. This is why Google’s webmaster site pans inorganic SEO practices:

     “…inserting numerous unnecessary keywords aimed at search engines…are annoying or nonsensical to users.”

    In a recent interview with Mashable, Google SVP Amit Singai discussed the knowledge graph. He said Google is “building a huge, in-house understanding of what an entity is and a repository of what entities are in the world and what should you know about those entities.”  This massive knowledge graph will radically increase the power and complexity of search.

    Singh goes on to admit that they are not there yet. Right now, “We cross our fingers and hope someone on the web has written about these things or topics.”

    Thousands of eager marketers and content writers pounding out fresh content is probably a good start.

    Getting everyone focused on creating fresh and original content serves Google on three levels. In this way, you could say that Google’s future is heavily dependent on the universal adaptation of fresh and original web content standards. Or to put it another way, when you (like me) are sweating over a computer monitor trying to pound out a truly epic piece of content, you’re not only lining Google’s pockets, but paving the way for their future dominance.

    So go ahead Google, I’ll sign on the bottom line – you can have my data. And why not, at least I get my G-mail, G+ and Google search for free (sort of). Besides, I’m really not that interesting – at least that’s what my wife tells me….

    What do you think about the future of Google?

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      This article was written for Business 2 Community by Jay Leonard.
    Learn how to publish your content on B2C


    author image

    Author: Jay Leonard

    Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of

    … View full profile ›


    More by this author:
    • Mastercard CFO sees Growth Opportunities in Crypto
    • Marvin Inu Trending on Twitter – Is Tamadoge Next to Pump?
    • Hashed VC Reveals it Lost $3 billion worth of Luna in Crash

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      Discuss This Article

    Show Comments (2)
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    • Gary says:
      July 3, 2012 at 9:02 am

      Do you really believe that Google loves content so it can build its knowledge graph? Surely isnt it just because that is really all Google can see.

      Surely it is more “…Create content, because without content, I have no idea what your site is about and therefore I am a terrible search engine…”. Content is what Google needs to try and determine relevance. Too thin on content and it can’t work out whether the site is about widgets, knockers or whatever!

      Reply
      • Chris Horton says:
        July 3, 2012 at 10:13 am

        Gary,
        Thanks for the comments! I definitely see your point, and agree with it on one level. I think you aptly describe how Google’s web crawler’s “think.” It is their masters that have more complex designs. As my blog points out, Google loves content on many levels, the most sophisticated of which is to feed its AI Knowledge Graph. It’s actually quite brilliant, I must admit.
        Here’s an excerpt from a recent article (http://www.nytimes.com/2012/06/26/technology/in-a-big-network-of-computers-evidence-of-machine-learning.html?_r=4&pagewanted=all)by the NYT covering Google’s secretive X Laboratory:”…Google research provides new evidence that existing machine learning algorithms improve greatly as the machines are given access to large pools of data.”

        It’ll be interesting to see how this all plays out…

        Cheers,
        Chris

        Reply

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