Jay Leonard
- Google was launched in 2000, with pricing based on a flat CPM (cost per impression model). It was relaunched under an auction model in 2002. (Search Engine History)
- An 18-year-old college dropout named Scott Banister is credited with the brilliant, multi-billion-dollar idea of pay-for-placement search listings, an idea later brought to fruition by Bill Gross at IdeaLab. (TechCrunch)
- About 97% of Google’s total revenues come from advertising. (Google Investor Relations)
- Businesses make an average of $2 in revenue for every $1 they spend on AdWords. (Google Economic Impact Report)
- As of Spring 2011, Google had over 1.2 million businesses advertising on its search network. (AdGooRoo via Perry Marshall)
- The average click-through rate for an ad in the first position is 7.94%. (AccuraCast)
- Ads in the top position have been observed to get 10 times as many clicks as side-position ads. (Practical Ecommerce)
- In Q2 of 2012, Google’s revenues rose 35% to $12.21 billion. In the same quarter, aggregate paid clicks went up by 42%. (Business Insider)
- Google dominates mobile search advertising, taking 97% of mobile search spend. (Search Engine Land)
- In 2011, Google search and advertising tools generated $80 in economic activity across the U.S. (Google Economic Impact Report)
- The finance and insurance industry spent $4 billion on AdWords in 2011. (Search Engine Watch)
- Finance and insurance related keywords are among the most expensive in AdWords, with some demanding costs per click over $50. (The 20 Most Expensive Keywords in AdWords)
- Amazon spent an estimated $55.2 million on AdWords advertising in 2011. (Breaking Down Google’s 2011 Revenues)
- 89% of the traffic generated by search ads is not replaced by organic clicks when ads are paused. (Google Research)
- For high commercial intent search queries, the top three ad spots take about 40% of the clicks on the page. (The War on Free Clicks)
- If there is no right-hand column, almost half of people (45.5%) can’t tell the difference between organic and paid search results. (SEO Book)
- AdWords advertisers can now target by Congressional District. (Google Politics)
- Google owns the world’s largest online display advertising network, with properties including YouTube, Gmail, and Blogger. (comScore)
- The Google Display Network serves 180 billion impressions each month (about 6 billion a day!). (comScore)
- Google display campaigns reach 80% of global internet users. (Google Benchmarks and Insights)
- According to Google, “99% of our top 1,000 clients are now running campaigns on the Google Display Network and YouTube.” (Google Benchmarks and Insights)
- The average click-through rate of an ad on the Google Display Network is 0.4% — four time as high as the average banner ad in the US and almost ten times as high as a Facebook ad. (Facebook vs. Google Display Network)
- Consumers exposed to display ads are, on average, 155% more likely to search for brand- and segment-specific terms. (Specific Media)
- Yankee Candle Company reports that remarketing allowed it to increase conversion rates by 600% while cutting cost per conversion in half. (AdWords Blog)
- According to Google, campaigns that use the Conversion Optimizer achieve a 21% increase in conversions while decreasing CPA by 14% on average. (Google Conversion Optimizer)
This article was written for Business 2 Community by Jay Leonard.
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