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    • Best Cryptos
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      • Best Crypto Winter Tokens
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      • Best Future Cryptocurrency
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      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
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      • Long Term Investments
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      • How to Spend Bitcoin
      • How to Spend Ethereum
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      • Earn Free Crypto
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        • Earn Free Bitcoin
        • Make Money With Crypto
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        • Aqru Review
        • Best Staking Coins
        • Crypto Interest Accounts
        • Crypto Lending Platforms
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        • Crypto Savings Accounts
        • Crypto Staking
        • Earn Interest on Bitcoin
        • Earn interest on Ethereum
        • Earn Interest on Stables
        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
      • DeFi Crypto Guides
        • Best DeFi Apps
        • Best DeFi Interest Rates
        • Best DEX Coins
        • DAO Crypto Projects
        • DeFi Lending Platforms
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    • Buy Crypto
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
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      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
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      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
      • Best NFT Apps
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      • Best NFT Giveaways
      • Best NFT Lawyers
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      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Trading Card Games
      • Sport NFT Drops
    • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • NFT Land Projects
    • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
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      • PolygonPunks NFTs
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      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
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      • NFT Launchpad
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      • OpenSea
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  • Stocks
    • Types of Stocks
      • Best Biotech Stocks
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      • Buy Adobe Stock
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      • Buy DWAC Stock
      • Buy eBay Stock
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      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Lockheed Martin Stock
      • Buy Matterport Stock
      • Buy Monday.com Stock
      • Buy Meta Stock
      • Buy Medifast Stock
      • Buy Netflix Stock
      • Buy Nike Stock
      • Buy Nikola Stock
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      • Buy Rivian Stock
      • Buy Roblox Stock
      • Buy Pfizer Stock
      • Buy SAVA Stock
      • Buy Spotify Stock
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      • Buy Upstart Stock
      • Buy XELA Stock
      • Buy Zoom Stock
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      • Invest in Stocks
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  • Trading
    • Best Trading Platforms
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      • How to Day Trade Stocks
      • How to Trade Commodities
      • How to Trade Crypto
      • How to Trade ETFs
      • How to Trade Gold
      • How to Trade NFTs
      • How to Trade Oil
      • Islamic Brokers
      • Low Margin Rate Brokers
      • Paper Trading Platforms
      • XTB Review
    • Best Forex Brokers
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      • Best Forex Signals
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      • Best Scalping Brokers
      • High Leverage Brokers
      • Low Spread Forex Brokers
    • Trading Robots
      • Algorithmic Trading
      • Bitcode AI Review
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      • Bitindex Prime Review
      • BitIQ Review
      • BitTrader Review
      • Crypto Bank Review
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      • Teslacoin Review
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      • 7Tesler Review
    • Bitcoin Robots
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      • Bitcoin Revolution Review
      • Bitcoin Rocket Review
      • Bitcoin Smarter Review
      • Bitcoin Up Review
      • BitcoinX Review
      • Bitprime Gold Review
      • BitProfit Review
      • Bit Index AI Review
      • British Bitcoin Profit
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
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      • Crypto Exchanges UAE
      • Crypto Exchanges UK
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      • Bitcoin Mining Sites
      • Best Coins to Mine
      • Ethereum Mining
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      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
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      • Cheapest NFT Projects
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      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
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      • Invest in the Metaverse
      • Best Metaverse Apps
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      • How to Invest in NFTs
      • Metaverse Projects
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      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
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      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Best Upcoming IPOs
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
        • Best Forex Brokers AU
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        • Best Forex Brokers IN
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        • Best Forex Signals
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    Digital & Social⟩Online Marketing

    21 Unforgettable Advertising Slogans (With Takeaway Tips!)

    author imageCéillie Clark-Keane Last updated: 22 September 2021
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    First impressions matter—especially for businesses. That’s why you double-check your subject lines more than your email. It’s why you put so much thought into your search ads. And that’s why you need to make sure you have a catchy slogan that engages your audiences and introduces your brand.

    In this post, I’m going to show you how to do that by looing to look at examples of enduring advertising slogans.

    energizer bunny keep going slogan

    We’re going to cover:

    • What a marketing slogan is and who it’s for.
    • 21 unforgettable marketing slogan examples and what makes them work.
    • Tips on how to draft your own catchy advertising slogans.

    Let’s get started.

    What is an advertising or marketing slogan?

    An advertising or marketing slogan is a concise, catchy phrase used with consistency across brand and marketing materials to position the brand and foster recognition with a broad audience and affinity with a target audience. The audience of a slogan is key here—your slogan isn’t only for your target audience or your customers. It’s also how you want anyone to think of your brand.

    That’s why a short, pithy statement works best. You can use wordplay, rhythm, and more to make a slogan memorable to anyone who hears or reads it. And you should use language and appeal to emotions that rally your target audience around your brand’s mission, purpose, or product.

    Now, rallying makes sense when we think of other uses of slogans: political campaigns.

    marketing and advertising slogan examples: change we can believe in

    But keeping this in mind when you’re working on a slogan for your business can help. You want your advertising slogan to inspire something—feelings of belonging, confidence in your product, even a smirk at a clever joke.

    Iconic advertising slogans we can learn from

    If you’re looking to write or refresh your business’s advertising slogan, the best way to get started is to look at enduring, successful examples. That way, you can get a feel for what sounds good and works, plus start getting some ideas for how to capture your brand in a slogan. Here are 21 slogan examples that are so catchy, so memorable, that we couldn’t forget them if we tried.

    1. Nike: Just Do It

    This slogan is first for a reason—it’s iconic, and it’s everywhere. Nike uses this slogan on packaging, on clothing, and throughout its ad campaigns. This consistently helps with recognition. You only need to hear or see the slogan with the Nike logo a few times before they are linked in your memory.

    advertising slogans: nike vintage ad

    Image source

    The origin story for this slogan? Not so nice. According to The Washington Post, in 1988, advertising exec Dan Wieden pitched Nike this slogan, which was based on the last words of a man convicted of murder. Morbid inspiration.

    2. L’Oreal: Because You’re Worth It

    L’Oreal’s slogan “Because You’re Worth It” turns 50 this year, and its inception has a much nicer story. In 1971, it was 23-year-old copywriter Ilon Specht at the advertising agency McCann who wrote the slogan for the beauty company.

    Not only was it the first advertising message to highlight self-confidence, it revolutionized advertising.

    advertising and marketing slogans: loreal because im worth it

    Image source

    And the positive message L’Oreal uses here is still relevant and fresh. The phrase appeals to women’s self-worth with an empowering affirmation—even if it encourages us to act on that empowerment by purchasing beauty products. It’s a timeless advertising slogan, which might just be the best kind.

    3. Maybelline: Maybe She’s Born With It. Maybe It’s Maybelline.

    Maybelline actually changed its slogan in 2016 to “Make It Happen,” but ask anyone today and the original still reigns. Talk about an enduring marketing slogan.

    marketing and advertising slogans: maybelline commercial

    Image source

    This time, though, it’s the wordplay and not the brand message that sticks. The repetition here makes this an earworm—and that’s before you even hear the jingle.

    4. Lay’s: Betcha Can’t Eat Just One

    I love that this slogan is a dare. It not only makes it clear that Lay’s chips are deliciously addicting, but it also represents the brand as active and engaging. Plus, it set Lay’s up for creative ad campaigns using this slogan.

    marketing and advertising slogan examples: lays

    Image source

    5. Burger King: Have It Your Way

    Burger King’s customer-centric slogan similarly invites the customer in by including the “your” pronoun.

    marketing and advertising slogan examples: burger king vintage ad

    Image source

    But Burger King also positions itself as different from its major competitors—ahemn, McDonald’s—with this slogan by offering personalized service and customized fast food. (Check out this old Burger King commercial, it’s good for a laugh.)

    6. Bounty: The Quicker Picker Upper

    One way to nail your slogan is to add wordplay. The rhyme with “quicker picker upper” here is unbeatable. Once you hear it, the slogan never leaves your brain. And that’s good for Bounty, especially because it also managed to pack its value (picking up messes) and differentiate itself from the competition (doing that quicker).

    advertising and marketing slogans: bounty quicker picker upper

    Image source

    7. The New York Times: All The News That’s Fit to Print

    This iconic slogan was first used in 1897, and it still appears on the front page of the newspaper of record today.

    marketing and advertising slogans: new york times fit to print

    (Though I wouldn’t recommend putting your slogan in quotes. That could lead to questions of attribution, not to mention some clunky images.)

    More marketing slogans we can learn from

    The rest of these slogan examples are more recent than the ones above, but are by no means less powerful. And hey, they just may be celebrating their 50 year anniversaries some day.

    8. McDonald’s: I’m Lovin’ It

    Like Lay’s, this slogan is also active. But McDonald’s puts the customers’ experience with its food front and center here: It’s the customer who is loving their hamburger or Happy Meal. Simple and appealing.

    marketing and advertising slogan examples: mcdonalds

    9. Taco Bell: Think Outside the Bun

    A powerful advertising slogan makes it clear how your product or offering is different, and that’s what Taco Bell does well here. While most hum-drum fast food options are drive-through hamburgers, Taco Bell offers more.

    marketing and advertising slogan examples: taco bell

    It’s also worth noting that Taco Bell recently changed its slogan to “Live Mas.” Timeless slogans are ideal, but the option to change can be a good thing. With the rise of fast casual, there are more options than hamburgers and Taco Bell, and the company responded to that by evolving its brand and its slogan.

    10. Goldfish: The Snack That Smiles Back

    Goldfish are wholesome, friendly, and great for kids—which is mostly thanks to a smart branding strategy and the fish shape. This slogan anthropomorphizes the barely fish-shaped crackers even more definitively and makes them engaging as well as delicious. Who could say no?

    marketing and advertising slogan examples: goldfish

    11. Outback Steakhouse: No Rules, Just Right

    Your slogan doesn’t necessarily have to speak to your product directly. Take Outback Steakhouse’s slogan, “No Rules, Just Right.” This evokes the hospitality you can expect in the restaurant, and it appeals to a rebellious, rugged attitude that just can’t be tamed by a Ruby Tuesday’s.

    12. State Farm: Like A Good Neighbor, State Farm Is There

    State Farm’s slogan does a great job of setting the tone for its customer relationships and making them not only positive, but appealing: This insurance company is as dependable, as accessible as your neighbor.

    13. Toyota: Let’s Go Places

    Toyota’s “Let’s Go Places” is an excellent example of a slogan that communicates the company’s value proposition. The benefit of having an affordable, dependable car is that you can use it—whether that’s to get home to your family after a long day of work, to travel outside the city for a weekend of hiking, or to a destination you haven’t decided on yet.

    marketing and advertising slogan examples: toyota lets go places

    Image source

    With the structure here, Toyota emphasizes that it’s a two-way relationship. With the contracted “us,” the company subtly lets its audience know that it’s traveling together.

    14. AirBnB: Belong Anywhere

    According to AirBnB’s brand story, the company set out to revolutionize travel by allowing people to experience places not as tourists, but as locals. Staying in an apartment instead of a hotel lets you see different parts of a city; renting a house in the mountains instead of staying in a resort forces you to check out local grocery stores or farmer’s markets.

    These nudges toward local living feed into AirBnB’s slogan: “Belong Anywhere.”

    marketing and advertising slogan examples: airbnb

    This simple, powerful statement captures the promise of staying in an AirBnB and, even more importantly, captivates anyone interested to give it a try.

    15. Red Bull: Red Bull Gives You Wings

    This slogan is a cautionary tale. Red Bull’s slogan is punchy and over the top, which is fitting for an energy drink with active consumers.

    marketing and advertising slogans: red bull gives you wings

    Unfortunately, this slogan also implies that the product will do the impossible and literally give you wings. The company had to pay out a settlement for the false claims about the marketing copy. A good lesson to keep your slogan memorable but not fraudulent.

    16. Capital One: What’s in Your Wallet?

    This credit card company’s slogan is catchy because it’s so simple: a question about what’s inside your wallet. This question is a great way to grab attention. We all carry around our licenses, credit cards, useless ATM receipts, a stack of random punch cards for coffee shops that we never remember to use in the first place—but maybe that’s just me?

    marketing slogans: capital one whats in your wallet

    By structuring the slogan as a question, too, Capital One is starting a conversation with its audience. This invitation is a great way to position the brand as a partner in a less explicit way than State Farm’s slogan, for instance.

    17. Home Depot: How Doers Get More Done

    Owning a home means pretty much giving up every weekend to chores. And whether it’s mowing the lawn, cleaning the gutters, painting the closets, or a bigger DIY bathroom upgrade, you can always count on at least two last-minute trips to a hardware store for supplies. Home Depot knows this, and that’s why it is referenced in their slogan.

    advertising and marketing slogans: home depot how doers get more done

    Using “doers” here for their audience is an amazing way to capture the range of people in its audience. Doers includes the qualified contractors and builders, as well as the weekend DIYers, and that’s good for business.

    18. Apple: Think Different

    When I was in high school, there was an American Eagle shirt that said “Be Different” that so many people I knew had. So many of my classmates wanted to proclaim how different they were in the same way—and I’m sure at the time I asked my mom to drive me to the mall to no avail, but that’s beside the point.

    The point is that a desire to be different is universal.

    Apple uses that desire with its simple, powerful slogan.

    advertising and marketing slogans: apple think different

    19. Pizza Hut: No One Outpizzas the Hut

    This is an absurd slogan, and that’s why it’s stuck in my brain since I was reading books for stickers to get a free personal pan pizza. Does anything really call Pizza Hut “the Hut”? Doesn’t almost everywhere else have better pizza?

    marketing and advertising slogans: no one outpizzas the hut

    Whatever it actually means, the sentiment is clear: Pizza Hut is the best, and that’s often the takeaway you want from a slogan.

    20. Papa Johns: Better Ingredients, Better Pizza

    The repetition here does more than help an audience remember. It suggests a relationship that compares this pizza chain to its competitors: Papa Johns uses the better ingredients, so it’s Papa Johns who has the better pizza.

    advertising and marketing slogans: papa johns better ingredients

    I’ll be honest: I don’t really need all the pieces of pepperoni on a pizza to be the same size in order to think it’s delicious. But it’s a nice message, and a memorable slogan.

    21. Dunkin Donuts: American Runs on Dunkin

    This might be my favorite slogan, and I say that with no affinity for Dunkin’s coffee. (Despite living in Boston for the better part of a decade, I still just can’t stomach it. But munchkins are a different story.)

    The proclamation in this slogan is bold, and it’s clear. America relies on its coffee brand of choice, and it needs it to function. Plus, the internal rhyme with “runs” and “Dunkin” ads a sing-song rhythm to the phrase that makes it sound all the more appealing.

    advertising and marketing slogans: america runs on dunkin

    Now, to be clear, this is an exaggeration. But announcing that all of America likes your coffee and Boston Cremes isn’t making a fraudulent promise—it’s just being confident.

    How to draft your own catchy marketing slogans

    We just ran through a lot of unforgetting advertising and marketing slogans. These slogan examples are good for so many different reasons—they’re catchy or clever, they’re powerful or appealing. That makes this a great place to start for inspiration before writing a slogan for your business.

    Here are the best tips based on the successful slogans we went through to help you get started on your own:

    Plan on a project

    You might stumble on the perfect slogan on your first try, it’s true, but it’s not at all likely. Instead, plan to get your team together and brainstorm, then draft and workshop some more. If these iconic slogans prove anything, it’s the power of the right slogan. It’s worth your time to find that for your business.

    Start with your brand

    A slogan resonates because it fits with the brand. Pizza Hut’s brand is playful, and its slogan is absurd. Apple’s brand is aloof, and so is its command of a slogan. When you start writing, keep your brand in mind. You want the slogan to match your brand’s voice and appeal to your audience, so brand alignment is key.

    Be honest

    You can’t overpromise in your slogan. Instead, focus on your product’s strength and what makes your offering different than your competition. Double down on that and skip any false promises.

    Use emotion

    The best slogans are memorable because the audience has an emotional response. You don’t need to be so heavy-handed as using words like love or smile in your slogan like McDonald’s and Goldfish, but you do want to pay attention to what emotional reaction you’re eliciting with words and sounds in your slogan.

    chart of advertising slogans and associated emotions

    Image source

    Keep it quippy

    Our attention spans are short, and only getting shorter! Your slogan needs to be quick, and even better if it’s quippy. Whether it’s a clever reference, rhymes, or some wordplay, this will help make your slogan—and your business—unforgettable.

    Start slinging slogans for your business

    Was that alliteration heavy-handed? Yes, it was. But it stuck out, and your slogan should, too, to make sure your business is memorable for your audience. So use these iconic slogans for inspiration, and follow the lessons we gleaned from them as you start drafting your own. Good luck!

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      This article originally appeared on WordStream and has been republished with permission.
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    Author: Céillie Clark-Keane

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